Barbaresco
The tower of Barbaresco stands on the top of one of the Rocche along the Tanaro river. Here there once was a wild wood (barbaro, in Italian), from which the town’s name presumably comes.
Some people believe instead that the name comes from the Saracens, who were called “Barbareschi”.
The Liguri tribes named some of the most prestigious wine crus of this area, like “Asili” (shelter) and “Martinenga” (dedicated to the god Mars).
In the town, in the deconsecrated church of san Donato the regional wine cellar has been made.
Here you can taste the world famous Barbaresco DOCG.
The patronal feast of San Donato is celebrated between the end of July and the beginning of August, while every year, on the third weekend of October, the event “Piacere, Barbaresco” takes place.
Save the Date!
04 October 2026 — 06 December 2026
Wineries Open Their Doors for the Truffle Fair
An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality
Discover the eventEvents in Barbaresco and around
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01 Sep 24 SepChinese Calligraphy: The Beauty of Yin-Yang through Chengyu
Explore the philosophical roots and artistic beauty of Chinese characters and discover the depth of Chinese culture through brush and ink
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21 Sep 26 SepEnseres
An exhibition that represents the suspended time between inheriting, inhabiting and transforming and the capacity of the most common things to safeguard the memory of a life
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25 Sep 27 SepPaint-nic: an artistic picnic in Langa
A relaxing activity in nature featuring painting, wine, and new friends. At the end, you can swap your canvas or take it home.
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25 Sep 27 SepUltra Trail del Moscato d’Asti
Three fantastic trail running races, two Nordic walking walks and a food and wine walk, to enjoy the Moscato hills through sport
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25 Sep 27 SepSergio Ragalzi: archaeology of the possible
Sergio Ragalzi's exhibition addresses the theme of care by overturning the perspective. Instead of comforting, his work disturbs, haunts, and interrogates
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13 Sep 18 OctLunch in the vineyard at Drocco Luigi’s
Visit Roberto's winery, taste five wines and enjoy a typical lunch in the Langhe, with the possibility of starting the day with a walk or an e-bike tour through the vineyards.
Attractions in Barbaresco
Wines & Local Products
Accommodation & Experiences in Barbaresco and around
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