Priocca

Built between two rivers, the Borbore and the Tanaro, the town stands on the hill that separate the Roero from the plan along the Tanaro river.

The tall bell tower (40 meters) of the parish church of santo Stefano, built in a neogothic style at the beginning of the twentieth century, is Priocca’s distinctive mark.

Interesting are the old church of san Vittore and the chapel of san Silvestro, referred to in a document dating back from the year 1242.

The patronal fair is held at the end of August.

History

Priocca was founded as a camp for a Ligure tribe.

In the Middle Ages it assumed its present name, originally “Predoca”, and was involved in the endless wars between the towns of Alba and Asti and the feuds of Roero.

Around the year 1000 it was owned by the bishop of Asti, then by the “de Govono”.

Later divided between many lords at a time, in 1275, after its lords had been won by Asti, the main part of it became a possession of the Roero family.

In 1462 Priocca became a part of the properties of the Damiani di Castellinaldo family.

Degustazione in vigna

Save the Date!

15 August 2025 — 17 August 2025

Wineries Open Doors for Ferragosto

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

Discover the event

Events in Priocca and around


  • 18 May 18 Aug

    Una giornata, con visita in cantina e breve trekking panoramico, alla scoperta della Nocciola Tonda Gentile delle Langhe


  • 19 Jul 20 Jul

    Venti opere simboliche di Franco Gotta e gli aforismi di Caramagna in mostra nella maestosa villa ottocentesca che domina la collina braidese


  • 19 Jul

    Serate estive nel dehor esterno con proposte gastronomiche imperdibili e musica live


  • 20 Jul

    Torna il gioco per grandi e piccoli che permette di riprendere possesso degli spazi pubblici per conoscere il territorio

Eat & Sleep in Priocca and around

San Vittore's Church

Str. S. Vittore, 28, 12040 Priocca, CN, Italia
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By bicycle from Monticello to Bra

Monticello d'Alba, CN, Italia
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Cheese

Bra, CN, Italia
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Castle of Monticello

Piazza San Ponzio, 2, 12066 Monticello d'Alba, CN, Italia
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Colonna Castle

Via Roma, 3, 12040 Baldissero D'alba CN, Italia
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The parish church of San Giovanni Battista

Via Evaldo Cassinelli, 1 12050 Castagnito
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MuBATT Museum of the Battle

Piazza Vittorio Emanuele, II, 2, 12040 Ceresole Alba CN
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