Built between two rivers, the Borbore and the Tanaro, the town stands on the hill that separate the Roero from the plan along the Tanaro river.

The tall bell tower (40 meters) of the parish church of santo Stefano, built in a neogothic style at the beginning of the twentieth century, is Priocca’s distinctive mark.

Interesting are the old church of san Vittore and the chapel of san Silvestro, referred to in a document dating back from the year 1242.

The patronal fair is held at the end of August.


Priocca was founded as a camp for a Ligure tribe.

In the Middle Ages it assumed its present name, originally “Predoca”, and was involved in the endless wars between the towns of Alba and Asti and the feuds of Roero.

Around the year 1000 it was owned by the bishop of Asti, then by the “de Govono”.

Later divided between many lords at a time, in 1275, after its lords had been won by Asti, the main part of it became a possession of the Roero family.

In 1462 Priocca became a part of the properties of the Damiani di Castellinaldo family.

Save the Date!

25 April 2024 — 05 May 2024

Open Doors at the Winery for Vinum

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

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Events in Priocca and around

  • 19 Apr

    Friday night lace tour and wines from the Fabio Oberto Winery exclusively

  • 19 Apr

    La cronaca di un ragazzo colto e curioso, emozionato e coraggioso e di un padre che con dedizione e amore tenta di spiegare il senso della vita, l’unico che conosce

  • 19 Apr

    Un’opera che attinge dallo stile “pirandelliano”, dal grottesco e dal farsesco per attestarsi, soprattutto per scelta registica, in una più contemporanea pièce comica

  • 21 Apr

    A magical April day on the Terre d'Ocra Trails, in the heart of the Roero, where history becomes legend.....with a tasty and convivial conclusion at Ciabot delle Masche.

Eat & Sleep in Priocca and around

San Vittore's Church

Str. S. Vittore, 28, 12040 Priocca, CN, Italia
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International Museum of Women Artists (MIDA)

Chiesa della Madonna dei Prati, Via Artuffi, Ceresole Alba, CN, Italia
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The Arts and Crafts Museum of a Time

Piazza Maggiore Hope, 1, 14010 Cisterna D'asti, AT, Italia
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The parish church of San Giovanni Battista

Via Evaldo Cassinelli, 1 12050 Castagnito
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By bicycle from Monticello to Bra

Monticello d'Alba, CN, Italia
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Bra, CN, Italia
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Colonna Castle

Via Roma, 3, 12040 Baldissero D'alba CN, Italia
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