Priocca

Built between two rivers, the Borbore and the Tanaro, the town stands on the hill that separate the Roero from the plan along the Tanaro river.

The tall bell tower (40 meters) of the parish church of santo Stefano, built in a neogothic style at the beginning of the twentieth century, is Priocca’s distinctive mark.

Interesting are the old church of san Vittore and the chapel of san Silvestro, referred to in a document dating back from the year 1242.

The patronal fair is held at the end of August.

History

Priocca was founded as a camp for a Ligure tribe.

In the Middle Ages it assumed its present name, originally “Predoca”, and was involved in the endless wars between the towns of Alba and Asti and the feuds of Roero.

Around the year 1000 it was owned by the bishop of Asti, then by the “de Govono”.

Later divided between many lords at a time, in 1275, after its lords had been won by Asti, the main part of it became a possession of the Roero family.

In 1462 Priocca became a part of the properties of the Damiani di Castellinaldo family.

Degustazione in vigna

Save the Date!

15 August 2025 — 17 August 2025

Wineries Open Doors for Ferragosto

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

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Events in Priocca and around


  • 18 May 18 Aug

    Una giornata, con visita in cantina e breve trekking panoramico, alla scoperta della Nocciola Tonda Gentile delle Langhe


  • 12 Jul 13 Jul

    Venti opere simboliche di Franco Gotta e gli aforismi di Caramagna in mostra nella maestosa villa ottocentesca che domina la collina braidese


  • 12 Jul

    Un sabato sera alternativo: una camminata suggestiva alla luce del tramonto e sotto le stelle sulle colline panoramiche del territorio di Albaretto con un finale saporito


  • 13 Jul

    Edizione 2025 della rassegna settimanale di antiquariato e collezionismo tra le vie storiche del centro con oltre 150 banchi

Eat & Sleep in Priocca and around

San Vittore's Church

Str. S. Vittore, 28, 12040 Priocca, CN, Italia
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Cheese

Bra, CN, Italia
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Pollenzo

Pollenzo, CN, Italia
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The church of san Servasio

Castellinaldo d'Alba, CN, Italia
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The Church of Saint Ponzio

SP241, 9, 12066 Monticello d'Alba CN, Italia
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