Built on the right side of the Tanaro river, Alba gathers and controls the whole production and all the initiatives of this part of Piedmont.

It’s its interest and aspiration.

Also in the past centuries, as a “ligures” village, as a Roman “municipium”, and as a free Commune, this has always been its primary role.

During the feudal period not one lord could settle there stably enough to ensure the feud to his dynasty: the hundred red towers, built to magnify its medieval opulence, are a visible trace of this ever-changing history.



The first traces of people living on the left side of the Cherasca river, near the confluence with the Tanaro, are of the Neolithic period, between the sixth and the third millennium in prehistory.

In the following millenniums this population was included in the Liguri tribes.

The Roman conquest was slow and difficult, and completed around the year 173.

The town first entered history with the name of “Alba Pompeia”, and had a great economic and commercial development.

Publio Elvio Pertinacefamous roman genaral and emperor for a shot time, was born in Alba in 126.

With the decline of the Roman empire Alba knew a difficult period, made even more difficult because of the Barbarian invasions (Visigoths, Burgunds, Longobards, French, Saracins, Hungers).

In 967 Aleramo was given from the emperor Ottone I the rule of the Langhe: Alba knew then a period of stableness and an impressive urban development.

Between 1100 and 1500 the Commune tried to widen its territory, fighting with the town of Asti and being ruled by many different lords.

After having been ruled many times by the Gonzaga from Mantova and the Savoia, in 1628 it became a property of the Savoia royal family again, this time for good.

During World War II, Alba found itself at the center of war operations, and the whole town was given the Military Golden Medal thanks to its partisan activity.

Events in Alba and around

08 May

Pieni di entusiasmo vi invitiamo al nostro Open party in cantina, per festeggiare il ritorno alla zona gialla e alla possibilità di ritrovarsi insieme

09 May

Una giornata all'insegna del benessere e della cura del proprio corpo per passare del tempo di qualità in un luogo magico e insieme alla propria mamma!

08 May 09 May

All’indomani della riapertura alle visite guidate, torna anche l’arte protagonista al castello di Roddi, che ospita la mostra dell’artista astigiano Filippo Pinsoglio, pittore del Palio di Asti 2021

16 Jul

Il primo a calcare il palco del festival sarà un artista riconosciuto a livello internazionale, ma anche espressione del territorio piemontese: Paolo Conte, accompagnato dalla sua orchestra

Eat & Sleep in Alba and around

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