alba-duomo

Alba

Built on the right side of the Tanaro river, Alba gathers and controls the whole production and all the initiatives of this part of Piedmont.

It’s its interest and aspiration.

Also in the past centuries, as a “ligures” village, as a Roman “municipium”, and as a free Commune, this has always been its primary role.

During the feudal period not one lord could settle there stably enough to ensure the feud to his dynasty: the hundred red towers, built to magnify its medieval opulence, are a visible trace of this ever-changing history.

 

History

The first traces of people living on the left side of the Cherasca river, near the confluence with the Tanaro, are of the Neolithic period, between the sixth and the third millennium in prehistory.

In the following millenniums this population was included in the Liguri tribes.

The Roman conquest was slow and difficult, and completed around the year 173.

The town first entered history with the name of “Alba Pompeia”, and had a great economic and commercial development.

Publio Elvio Pertinacefamous roman genaral and emperor for a shot time, was born in Alba in 126.

With the decline of the Roman empire Alba knew a difficult period, made even more difficult because of the Barbarian invasions (Visigoths, Burgunds, Longobards, French, Saracins, Hungers).

In 967 Aleramo was given from the emperor Ottone I the rule of the Langhe: Alba knew then a period of stableness and an impressive urban development.

Between 1100 and 1500 the Commune tried to widen its territory, fighting with the town of Asti and being ruled by many different lords.

After having been ruled many times by the Gonzaga from Mantova and the Savoia, in 1628 it became a property of the Savoia royal family again, this time for good.

During World War II, Alba found itself at the center of war operations, and the whole town was given the Military Golden Medal thanks to its partisan activity.

Bel Colle Degustazione

Save the Date!

04 October 2026 — 06 December 2026

Wineries Open Their Doors for the Truffle Fair

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

Discover the event

Events in Alba and around


  • 01 Sep 24 Sep

    Chinese Calligraphy: The Beauty of Yin-Yang through Chengyu

    Explore the philosophical roots and artistic beauty of Chinese characters and discover the depth of Chinese culture through brush and ink


  • 26 Sep

    Investiture of the mayor

    The interpretation of the legend that tells the origin of the city's Donkey Palio


  • 25 Sep 27 Sep

    Sergio Ragalzi: archaeology of the possible

    Sergio Ragalzi's exhibition addresses the theme of care by overturning the perspective. Instead of comforting, his work disturbs, haunts, and interrogates


  • 04 Oct

    Donkey Palio

    Fun competitive race that has become a major attraction in Alba over the years. A mixture of history and legend based on actual historical events


  • 10 Oct 11 Oct

    Alba Truffle Bimbi

    Alba Truffle Bimbi is a place of fun designed entirely for children, but without ever neglecting the didactic and educational aspect


  • 10 Oct 11 Oct

    World Market of the White Truffle of Alba

    The historic heart of the event dedicated to Tuber magnatum Pico


Wines & Local Products

Accommodation & Experiences in Alba and around

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