La morra village

La Morra

La Morra, built in the Barolo production area, is 13 km far from Alba, and includes the villages of Annunziata, Berri, Rivalta and Santa Maria. It’s a place of relax and holidays, thanks to its beautiful position on the top of a hill.

On the main square it’s possible to see the baroque church of saint Martin and the Fraternity of San Rocco; in a corner, a littel triangular garden has taken the place of the ancient cemetery, in front of the Town Hall. Nearby, in the Communal Cellar, it’s possible to taste and buy wine. A littel far away, in piazza Castello, it’s possible to see one of the best views over the Langhe.

In the Annunziata village it’s possible to see the former benedictine abbey of san Martino di Mercenasco, where today the Ratti Wine Museum has its seat. From here start the WinePaths and the “Mangialonga”.

History

Murra is an ancient town: it was founded at the end of the XII century by the Commune of Alba. Its citizens were under Alba’s influence until their town became independent.

Some say that the name La Morra comes from “murra”, a benedictine name meaning a “closed place”, surrounded by stone walls, where animals (sheep and goats) was gathered; according to some others it comes from “mora”, blackberry.

There are also some who say that it comes from “mola”, mill, referring to the mills made in Croera village, not far from La Morra.

From 1340 on the town was owned by the Falletti, later marquis of Barolo, family.

The castle was knocked down by the French in 1542, along with the two town doors, called San Martino and Del Mercato.

La Morra had, since 1402, its own laws; in the code is even cited the “Nebiolium” vine, today’s Nebbiolo, as suitable for making an excellent wine.

Bel Colle Degustazione

Save the Date!

03 October 2026 — 08 December 2026

Wineries Open Their Doors for the Truffle Fair

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

Discover the event

Events in La Morra and around


  • 03 Oct 04 Oct

    Vineyard picnic in the Langa

    Vineyard picnics are back for a carefree day out


  • 04 Oct

    From the castles to the rows

    Autumn trekking in the heart of Barolo to enjoy golden shades, mirrors of water, and panoramic views


  • 04 Oct

    Donkey Palio

    Fun competitive race that has become a major attraction in Alba over the years. A mixture of history and legend based on actual historical events


  • 04 Oct

    National Pumpkin Fair: market

    Last day of the traditional fair with pumpkin display, tasting workshop, photography contest, and much more


  • 13 Sep 18 Oct

    Lunch in the vineyard at Drocco Luigi’s

    Visit Roberto's winery, taste five wines and enjoy a typical lunch in the Langhe, with the possibility of starting the day with a walk or an e-bike tour through the vineyards.


  • 30 Sep 30 Oct

    Impressions of Langa

    Exhibition of works by young watercolor artist Camilla Poli, originally from Liguria


Wines & Local Products

Accommodation & Experiences in La Morra and around

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