Santa Vittoria panorama

Santa Vittoria d’Alba

Santa Vittoria stands in a special and appealing place, a wonderful scenario over the hill of the Langhe and Roero.

The town is made special by its medieval tower and, economically, by the Cinzano factory.

The Turriglio, a round ruin dating back to the II century a. C., was first built by the Romans.

In the town, the parish church of the Assumption and the fraternity of saint Francis are surely worth a visit.

In the latter are some paintings by Giovanni Canavesio.

History

The town got its name from the Roman victory on Alaric, king of the Visigoths’ tribe, in 402.

In the light of dawn the Goths mistook the Roman lances for the equally geometric and regular vineyards’ stakes.

In the Middle Ages the hill of Santa Vittoria was strongly wanted by the town of Alba because of its strategic importance; after a long war against Asti the town conquered it.

Later, the town was owned by the Visconti from Milan and, in the first half of the seventeenth century, by Carlo Emanuele di Savoia.

Bel Colle Degustazione

Save the Date!

03 October 2026 — 08 December 2026

Wineries Open Their Doors for the Truffle Fair

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

Discover the event

Events in Santa Vittoria d’Alba and around


  • 07 Oct 09 Oct

    Sanfrè Rice Fair

    3 days with dinners dedicated to the renowned "Riso di Sanfrè", prepared in different recipes and pairings


  • 10 Oct

    A magical autumn on the Roero hills

    An unmissable autumn excursion in the places where history has left its mark


  • 10 Oct 11 Oct

    Alba Truffle Bimbi

    Alba Truffle Bimbi is a place of fun designed entirely for children, but without ever neglecting the didactic and educational aspect


  • 10 Oct 11 Oct

    World Market of the White Truffle of Alba

    The historic heart of the event dedicated to Tuber magnatum Pico


  • 10 Oct 11 Oct

    Slow Food Earth Market

    Earth Markets are farmers' markets created according to guidelines that follow the Slow Food philosophy


  • 13 Sep 18 Oct

    Lunch in the vineyard at Drocco Luigi’s

    Visit Roberto's winery, taste five wines and enjoy a typical lunch in the Langhe, with the possibility of starting the day with a walk or an e-bike tour through the vineyards.


Wines & Local Products

Accommodation & Experiences in Santa Vittoria d’Alba and around

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