La Morra

La Morra, built in the Barolo production area, is 13 km far from Alba, and includes the villages of Annunziata, Berri, Rivalta and Santa Maria. It’s a place of relax and holidays, thanks to its beautiful position on the top of a hill.

On the main square it’s possible to see the baroque church of saint Martin and the Fraternity of San Rocco; in a corner, a littel triangular garden has taken the place of the ancient cemetery, in front of the Town Hall. Nearby, in the Communal Cellar, it’s possible to taste and buy wine. A littel far away, in piazza Castello, it’s possible to see one of the best views over the Langhe.

In the Annunziata village it’s possible to see the former benedictine abbey of san Martino di Mercenasco, where today the Ratti Wine Museum has its seat. From here start the WinePaths and the “Mangialonga”.


Murra is an ancient town: it was founded at the end of the XII century by the Commune of Alba. Its citizens were under Alba’s influence until their town became independent.

Some say that the name La Morra comes from “murra”, a benedictine name meaning a “closed place”, surrounded by stone walls, where animals (sheep and goats) was gathered; according to some others it comes from “mora”, blackberry.

There are also some who say that it comes from “mola”, mill, referring to the mills made in Croera village, not far from La Morra.

From 1340 on the town was owned by the Falletti, later marquis of Barolo, family.

The castle was knocked down by the French in 1542, along with the two town doors, called San Martino and Del Mercato.

La Morra had, since 1402, its own laws; in the code is even cited the “Nebiolium” vine, today’s Nebbiolo, as suitable for making an excellent wine.

Save the Date!

15 August 2024 — 18 August 2024

Wineries Open Doors for Ferragosto

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

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Events in La Morra and around

  • 01 Jun 14 Sep

    Una splendida esperienza enogastronomica da non perdere con visita in cantina, aperitivo e cena per scoprire l'autenticità delle Langhe

  • 16 Jul 21 Jul

    Paolo Vergnano's exhibition is a florilegium of elements taken from zoological nature in real environments, animals such as zebras, pelicans or giraffes, creating surreal and dreamlike atmospheres

  • 17 Jul 21 Jul

    Arriva in centro città la mostra di Jean Gaudarie Thor con un centinaio di opere dedicate al Generale Bonaparte

  • 25 Aug

    La passeggiata enogastronomica non competitiva sui sentieri del vino di La Morra, tra i vigneti patrimonio dell'Unesco

Eat & Sleep in La Morra and around

Bell Tower of La Morra

Torre Campanaria, La Morra, CN, Italia
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The cedar of Lebanon

Via Annunziata, 68, 12064 La Morra CN, Italia
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The Annunziata Abbey

Frazione Annunziata, 38, 12064 Annunziata CN, Italia
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The Monday market in La Morra

Piazza Vittorio Emanuele, 5, 12064 La Morra CN, Italia
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Museum of Ex-votos and popular devotion

Museo degli ex voto e della devozione popolare, Via Savona, Dogliani, CN, Italia
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The parish church of Treiso

Piazza Leopoldo Baracco, 7, 12050 Treiso CN, Italia
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