The peasant origins of the Marrone family are originally to be located in Cascina Carlot, in the Madonna di Como hamlet, in the municipality of Alba.
Today the business is based in La Morra, to be precise in the Annunziata hamlet, among the UNESCO hills, places known all over the world and capable of offering breathtaking views and food and wine excellence.
Common glimpses in the collective imagination
The road to the winery offers the panoramic views that are most frequently chosen to represent this territory.
From here, in a few minutes you can reach the villages of La Morra, Barolo, Verduno and Alba, the capital of the White Truffle.
The reception is carried out directly by the owners: father Gian Piero, mother Giovanna and the three daughters Denise, Serena and Valentina.
Parking is available both adjacent to the company and not far away in the church square.
The guest is guided in the tour of the cellar and in the discovery of the numerous wines of the production with the possibility of carrying out special experiences such as cooking classes, dinner in the aging room and viticulture lessons.
A story that
begins in 1957
in La Morra
For over a century, four generations of passion, tenacity and hard work. A history of tradition with an eye always looking to the future.
Marrone Pietro was born in 1887 into a family that already produced wine grapes.
In 1910, with the approval of his father Edoardo, Pietro began to cultivate some vineyards according to revolutionary techniques for the time: reduced production to raise the quality and the choice to eliminate the sowing of wheat between the rows.
These decisions are winning: the grapes are the most beautiful in the country and in a short time all the vineyards are converted to a modern vineyard.
The second generation sees Carlo, born in 1924, with his brothers Paolo and Michele and his sister Mariuccia engaged in the company's efforts.
A difficult period due to the outbreak of the Second World War which distanced Carlo from the vineyards and from his family.
With the end of the world conflict, the enthusiasm of the recovery is rewarded by the growth of the company both in quantity and quality.
The farmhouse becomes more and more beautiful, so much so that in the town they begin to call it Cascina Carlot, Carlo's farmhouse.
With the third generation, represented by the current owner Gian Piero Marrone, the time is ripe to make himself known to the world and to plant the native white vines: Arneis, Favorita, Moscato, to be added to those of Barbera, Dolcetto, Nebbiolo and Nebbiolo for Barbaresco and Barolo.
Finally, Valentina, Serena and Denise, daughters of Gian Piero and Giovanna, represent the fourth generation, holding specific roles in the company.
Assisted by Marco, Serena's husband, they ambitiously lead the company towards new goals, looking to the future, but without forgetting the tradition and teachings handed down by their ancestors.
A family of passionate wine producers to offer you the wine excellences of the Langhe
The company offers 19 labels and the wines are derived from the best known Piedmontese vines: Arneis, Chardonnay, Favorita, Moscato, Barbera, Dolcetto and Nebbiolo.
Among the numerous labels for tasting, Barolo DOCG is the pride of the winery.
Produced from 100% Nebbiolo grapes, this vine is delicate and difficult to grow: its slow maturation which often lasts until November means that it is often harvested in the autumn mists.
A vine that bears in its name the idea of nebula, the autumn frost that settles on the dark berries, making them almost blurred.
The Pichemej version represents the spearhead of production by harvesting the best grapes from the best vineyards.
A red with a perfect balance to be tasted immediately or left to age to be shared over time as a meditation wine with friends.
An austere and important product that is well suited to the most important dishes of the Piedmontese tradition.
Langhe DOC Arneis Tre Fie
Among the whites, the Langhe DOC Arneis Tre Fie, three daughters, in Piedmontese dialect is a clear reference to Denise, Serena and Valentina.
It is obtained from the processing of Arneis grapes, a typically Piedmontese vine rediscovered in the 70s.
It stands out as a versatile wine, excellent throughout the meal, excellent with aperitif and unmissable with dishes based on white meats and fish.
N° of Bottles
Visits & Tastings
In the winery, everything is studied in detail to put wine and the landscape at the center of attention
Visitors are welcomed by the owners and led to discover the vineyards and production, in an environment that preserves the essence of the most authentic Langhetta culture.
The choice of construction materials of the Cellar, the architecture of the interiors, the raised glass boxes with exposed barrels, allow for an immersive 360 ° experience.
It begins with notes relating to the history of the winery and the family and a passage on the panoramic terrace.
The view over the hills is unique at any time of the year, especially in autumn. From here you can see 11 castles, the profiles of the surrounding countries and the nearby Libano’s Cedar.
The visit continues in the aging rooms, in an alternation of oak barrels, barriques and steel.
The moment of tasting
At the end of the tour in the wine-making and aging rooms, you’ll reach the part probably most awaited by visitors: the large and bright tasting room.
Here Denise, professional AIS sommelier, as well as Valentina and Serena, presents the wines and the various types of tasting.
You can choose between simpler combinations: wines and snacks with local cheeses and meats, or more complete meals: appetizers, first and second courses prepared in the cellar’s kitchen.
Different types of experience and tasting are available upon request, including:
- Winery tour and tasting of five wines accompanied by: two traditional Piedmontese appetizers, tasting of local cold cuts, typical cheeses accompanied by the typical cugnà, or a sweet Piedmontese grape sauce → € 35.00 / person – duration 2 h
- Winery tour and tasting of six wines accompanied by: two traditional Piedmontese appetizers, tasting of local cured meats, a first typical of the Langhe, typical cheeses with cugnà sauce, dessert → € 40.00 / person – duration 3 h
The dishes of the Langhe tradition to be tasted in combination with the wines are prepared by mother Giovanna with the precious help of the chef Paolo Garabello.
It is possible to book gluten-free products for a tasting suitable for celiacs and take advantage of evening openings for special events or groups of more than 15 people.
The kitchen is available from 11:30 to 14:00.
The Marrone family offers alternative experiences that go beyond the classic tasting and guided tour
To allow guests to get to know the territory in depth, the Marrone family has thought of proposals aimed at transmitting knowledge and culture of the territory.
The cooking lessons
The cooking classes were therefore born, or half-day cooking classes, during which mother Giovanna and chef Paolo Garabello offer guests the opportunity to learn the most typical recipes of the area.
It is also possible to organize a visit to the old family farmhouse located in Madonna di Como, a small hamlet of Alba, where the largest extension of the vineyards is located.
An experience in the field that allows, while having fun, to participate in a viticulture lesson, discovering plantings, farming systems, work in the vineyard and ending with a tasting in the cellar.
Guided tastings and insights
Amateurs and enthusiasts can participate in real in-depth lessons on the various grape varieties, on specific wines of the production or verticals of different vintages of the same wine, depending on availability.
The management of the vineyard
Culinary proposals and food and wine pairings
- professional tasting 1 white wine + 1 red wine → € 12.00
- professional tasting 1 white wine + 1 red wine + 1 Barolo DOCG → € 18.00
- tasting of 5 wines → € 35.00
- tasting of 6 wines → € 40.00
- tasting of 7 wines → € 45.00
In combination with the previous tastings:
a plate of snacks → € 10.00
3 "Panini Chic" → € 15.00
Prices are per person.
The choice of tasting and menu is required at the time of reservation, the same for the whole table, subject to specific food requests or intolerances.
Communication of any allergies, food intolerances, vegetarian and vegan preferences is mandatory.
Failure to provide prior communication will make it impossible to prepare suitable courses.
For guests with gluten intolerance, specific pre-packaged foods will be provided.