Barbaresco
The tower of Barbaresco stands on the top of one of the Rocche along the Tanaro river. Here there once was a wild wood (barbaro, in Italian), from which the town’s name presumably comes.
Some people believe instead that the name comes from the Saracens, who were called “Barbareschi”.
The Liguri tribes named some of the most prestigious wine crus of this area, like “Asili” (shelter) and “Martinenga” (dedicated to the god Mars).
In the town, in the deconsecrated church of san Donato the regional wine cellar has been made.
Here you can taste the world famous Barbaresco DOCG.
The patronal feast of San Donato is celebrated between the end of July and the beginning of August, while every year, on the third weekend of October, the event “Piacere, Barbaresco” takes place.
Save the Date!
03 October 2026 — 08 December 2026
Wineries Open Their Doors for the Truffle Fair
An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality
Discover the eventEvents in Barbaresco and around
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01 NovWine Tasting Experience: Nebbiolo and its territories of excellence
Three wines to explore Nebbiolo and its territories of excellence with AIS Piemonte sommelier
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31 Oct 01 NovAlba Truffle Bimbi
Alba Truffle Bimbi is a place of fun designed entirely for children, but without ever neglecting the didactic and educational aspect
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31 Oct 01 NovWorld Market of the White Truffle of Alba
The historic heart of the event dedicated to Tuber magnatum Pico
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31 Oct 01 NovLanghe and Roero in the square
A route of flavors to enhance the great quality products of the Alba area and the province of Cuneo
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31 Oct 01 NovSlow Food Earth Market
Earth Markets are farmers' markets created according to guidelines that follow the Slow Food philosophy
Attractions in Barbaresco
Wines & Local Products
Accommodation & Experiences in Barbaresco and around
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