Barbaresco

The tower of Barbaresco stands on the top of one of the Rocche along the Tanaro river. Here there once was a wild wood (barbaro, in Italian), from which the town’s name presumably comes.

Some people believe instead that the name comes from the Saracens, who were called “Barbareschi”.

The Liguri tribes named some of the most prestigious wine crus of this area, like “Asili” (shelter) and “Martinenga” (dedicated to the god Mars).

In the town, in the deconsecrated church of san Donato the regional wine cellar has been made.

Here you can taste the world famous Barbaresco DOCG.

The patronal feast of San Donato is celebrated between the end of July and the beginning of August, while every year, on the third weekend of October, the event “Piacere, Barbaresco” takes place.

Save the Date!

04 April 2026 — 06 April 2026

Wineries Open Their Doors for Easter

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

Discover the event

16 Mar 21 Mar

Il viaggio di Pavese

Un percorso simbolico e letterario che trasforma il gesto del leggere in un atto di conoscenza e quello dello scrivere in un’esperienza di libertà interiore
18 Mar

Contaminazioni: c’erano a Cherasco 147 botteghe

Un percorso che restituisce identità e memoria al tessuto artigiano e umano della Cherasco del Novecento
19 Mar

November

Una satira tagliente che mette a nudo il cinismo della politica americana, trasformando una corsa elettorale disperata in una macchina comica implacabile e corrosiva
21 Mar

Alba industriale

Un percorso narrativo coinvolgente per scoprire i luoghi simbolo della trasformazione economica e sociale della città