Barbaresco

The tower of Barbaresco stands on the top of one of the Rocche along the Tanaro river. Here there once was a wild wood (barbaro, in Italian), from which the town’s name presumably comes.

Some people believe instead that the name comes from the Saracens, who were called “Barbareschi”.

The Liguri tribes named some of the most prestigious wine crus of this area, like “Asili” (shelter) and “Martinenga” (dedicated to the god Mars).

In the town, in the deconsecrated church of san Donato the regional wine cellar has been made.

Here you can taste the world famous Barbaresco DOCG.

The patronal feast of San Donato is celebrated between the end of July and the beginning of August, while every year, on the third weekend of October, the event “Piacere, Barbaresco” takes place.

Brothers Gianni and Paola Doglia

Save the Date!

11 October 2025 — 08 December 2025

Wineries Open Their Doors for the Truffle Fair

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

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Events in Barbaresco and around


  • 11 May 31 Dec

    Seguendo una trama misteriosa, ricca di enigmi, indizi e colpi di scena vivrete un'esperienza immersiva che vi farà conoscere il territorio


  • 19 Aug 24 Aug

    Un percorso espositivo che intreccia materia, colore e poesia, offrendo un’esperienza di contemplazione e dialogo con l’arte contemporanea


  • 19 Aug 24 Aug

    La mostra esplora il legame profondo tra l'arte di Pinot Gallizio e la scoperta della preistoria, attraverso opere, reperti e materiali d'archivio inediti


  • 19 Aug 24 Aug

    Un’esposizione che celebra la memoria e la devozione delle comunità, tra tesori antichi, arte contemporanea e l’impronta viva del dono collettivo

Eat & Sleep in Barbaresco and around

The Barbaresco tower

Torre di Barbaresco, Barbaresco, CN, Italia
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Santa Maria Old Parish

Via Umberto, 12050, Montelupo Albese, CN, Italia
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San Domenico's Church

Via Accademia, 2, 12051 Alba CN, Italia
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The Annunziata Abbey

Frazione Annunziata, 38, 12064 Annunziata CN, Italia
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The Castiglione Falletto Castle

Via Camillo Benso Conte di Cavour, 19, 12060 Castiglione Falletto CN, Italia
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The Castle of Novello

Via Ferrero, 1, 12060 Novello CN, Italia
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