Barbaresco

The tower of Barbaresco stands on the top of one of the Rocche along the Tanaro river. Here there once was a wild wood (barbaro, in Italian), from which the town’s name presumably comes.

Some people believe instead that the name comes from the Saracens, who were called “Barbareschi”.

The Liguri tribes named some of the most prestigious wine crus of this area, like “Asili” (shelter) and “Martinenga” (dedicated to the god Mars).

In the town, in the deconsecrated church of san Donato the regional wine cellar has been made.

Here you can taste the world famous Barbaresco DOCG.

The patronal feast of San Donato is celebrated between the end of July and the beginning of August, while every year, on the third weekend of October, the event “Piacere, Barbaresco” takes place.

Degustazione in vigna

Save the Date!

15 August 2025 — 17 August 2025

Wineries Open Doors for Ferragosto

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

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Events in Barbaresco and around


  • 11 May 31 Dec

    Seguendo una trama misteriosa, ricca di enigmi, indizi e colpi di scena vivrete un'esperienza immersiva che vi farà conoscere il territorio


  • 29 Jul 03 Aug

    La mostra esplora il legame profondo tra l'arte di Pinot Gallizio e la scoperta della preistoria, attraverso opere, reperti e materiali d'archivio inediti


  • 29 Jul 03 Aug

    Un’esposizione che celebra la memoria e la devozione delle comunità, tra tesori antichi, arte contemporanea e l’impronta viva del dono collettivo


  • 01 Aug 04 Aug

    Scopri, indaga e risolvi con le avventure che porteranno tutta la famiglia in giro per la città a scoprirne i segreti

Eat & Sleep in Barbaresco and around

The Barbaresco tower

Torre di Barbaresco, Barbaresco, CN, Italia
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The Santa Maria Maddalena Church

Via Vittorio Emanuele, 19, 12051 Alba CN, Italia
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The parish church of Treiso

Piazza Leopoldo Baracco, 7, 12050 Treiso CN, Italia
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Quiri Loop

Sinio, CN, Italia
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Partisan Pedaling #3 Monforte, La Morra, Barolo

Via D.Vallada, 12, 12065 Monforte d'Alba CN, Italia
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The Fontanafredda farm

Fontanafredda, CN, Italia
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