Barbaresco
The tower of Barbaresco stands on the top of one of the Rocche along the Tanaro river. Here there once was a wild wood (barbaro, in Italian), from which the town’s name presumably comes.
Some people believe instead that the name comes from the Saracens, who were called “Barbareschi”.
The Liguri tribes named some of the most prestigious wine crus of this area, like “Asili” (shelter) and “Martinenga” (dedicated to the god Mars).
In the town, in the deconsecrated church of san Donato the regional wine cellar has been made.
Here you can taste the world famous Barbaresco DOCG.
The patronal feast of San Donato is celebrated between the end of July and the beginning of August, while every year, on the third weekend of October, the event “Piacere, Barbaresco” takes place.
Save the Date!
26 December 2025 — 06 January 2026
Wineries Open Their Doors for the Holidays
Chat with the producers, listen to stories that warm your heart and taste wines that will become part of your most precious memories
Discover the eventEat & Sleep in Barbaresco and around
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