Barbaresco
The tower of Barbaresco stands on the top of one of the Rocche along the Tanaro river. Here there once was a wild wood (barbaro, in Italian), from which the town’s name presumably comes.
Some people believe instead that the name comes from the Saracens, who were called “Barbareschi”.
The Liguri tribes named some of the most prestigious wine crus of this area, like “Asili” (shelter) and “Martinenga” (dedicated to the god Mars).
In the town, in the deconsecrated church of san Donato the regional wine cellar has been made.
Here you can taste the world famous Barbaresco DOCG.
The patronal feast of San Donato is celebrated between the end of July and the beginning of August, while every year, on the third weekend of October, the event “Piacere, Barbaresco” takes place.
Save the Date!
03 October 2026 — 08 December 2026
Wineries Open Their Doors for the Truffle Fair
An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality
Discover the eventEvents in Barbaresco and around
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04 OctTraditional autumn lunch at Vigneti Brichet
A gastronomic itinerary to discover the colors, flavors, and suggestions of autumn on the UNESCO hills
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04 OctDonkey Palio
Fun competitive race that has become a major attraction in Alba over the years. A mixture of history and legend based on actual historical events
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04 OctMercandé
Saint Francesco, God's Jester, narrated with animated visits to the museum of arts and crafts of yesteryear
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13 Sep 18 OctLunch in the vineyard at Drocco Luigi’s
Visit Roberto's winery, taste five wines and enjoy a typical lunch in the Langhe, with the possibility of starting the day with a walk or an e-bike tour through the vineyards.
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30 Sep 30 OctImpressions of Langa
Exhibition of works by young watercolor artist Camilla Poli, originally from Liguria
Attractions in Barbaresco
Wines & Local Products
Accommodation & Experiences in Barbaresco and around
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