
Priocca

Built between two rivers, the Borbore and the Tanaro, the town stands on the hill that separate the Roero from the plan along the Tanaro river.
The tall bell tower (40 meters) of the parish church of santo Stefano, built in a neogothic style at the beginning of the twentieth century, is Priocca’s distinctive mark.
Interesting are the old church of san Vittore and the chapel of san Silvestro, referred to in a document dating back from the year 1242.
The patronal fair is held at the end of August.
History
Priocca was founded as a camp for a Ligure tribe.
In the Middle Ages it assumed its present name, originally “Predoca”, and was involved in the endless wars between the towns of Alba and Asti and the feuds of Roero.
Around the year 1000 it was owned by the bishop of Asti, then by the “de Govono”.
Later divided between many lords at a time, in 1275, after its lords had been won by Asti, the main part of it became a possession of the Roero family.
In 1462 Priocca became a part of the properties of the Damiani di Castellinaldo family.
Save the Date!
13 September 2025 — 21 September 2025
Wineries Open Their Doors for the Harvest
An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality
Discover the eventEvents in Priocca and around
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05 Sep 30 SepI am the chi
Mostra fotografica di Edoardo Pistone che presenta il suo progetto artistico nato nel 2017
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13 Sep 21 SepWineries Open Their Doors for the Harvest
An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality
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18 Sep 21 SepCiò che rimane
Una personale che mette in dialogo grandi tele, studi e bozzetti per raccontare la ricerca di Francesco Preverino, tra memoria, paesaggio e forza del gesto pittorico
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19 Sep 21 SepDedalus Bra: tutti designers
Una mostra che intreccia maestri e nuove voci del design, trasformando Bra in un laboratorio di idee dove la tradizione incontra le sfide del presente
Eat & Sleep in Priocca and around
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