Priocca

Built between two rivers, the Borbore and the Tanaro, the town stands on the hill that separate the Roero from the plan along the Tanaro river.

The tall bell tower (40 meters) of the parish church of santo Stefano, built in a neogothic style at the beginning of the twentieth century, is Priocca’s distinctive mark.

Interesting are the old church of san Vittore and the chapel of san Silvestro, referred to in a document dating back from the year 1242.

The patronal fair is held at the end of August.

History

Priocca was founded as a camp for a Ligure tribe.

In the Middle Ages it assumed its present name, originally “Predoca”, and was involved in the endless wars between the towns of Alba and Asti and the feuds of Roero.

Around the year 1000 it was owned by the bishop of Asti, then by the “de Govono”.

Later divided between many lords at a time, in 1275, after its lords had been won by Asti, the main part of it became a possession of the Roero family.

In 1462 Priocca became a part of the properties of the Damiani di Castellinaldo family.

Save the Date!

11 October 2025 — 08 December 2025

Wineries Open Their Doors for the Truffle Fair

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

Discover the event

Events in Priocca and around


  • 06 Oct 11 Oct

    Prosegue la mostra che parla di arte, comunità, paesaggi e relazioni


  • 09 Oct 12 Oct

    Una personale che mette in dialogo grandi tele, studi e bozzetti per raccontare la ricerca di Francesco Preverino, tra memoria, paesaggio e forza del gesto pittorico


  • 13 Oct 18 Oct

    Prosegue la mostra che parla di arte, comunità, paesaggi e relazioni


  • 20 Oct 26 Oct

    Ultima settimana della mostra che parla di arte, comunità, paesaggi e relazioni

Eat & Sleep in Priocca and around

San Vittore's Church

Str. S. Vittore, 28, 12040 Priocca, CN, Italia
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The church of san Servasio

Castellinaldo d'Alba, CN, Italia
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The church of San Bernardino

Via Roma, 20, 12043 Canale CN, Italia
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Pollenzo

Pollenzo, CN, Italia
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The Cisterna d’Asti Castle

Cisterna D'asti, AT, Italia
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The sanctuary of the Piloni

Unnamed Road, 12046 Montà CN, Italia
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