Alba — Magdalene Courtyard, Fenoglio Hall

Workshop: when beer meets cheese

Guided tasting comparing Barolo, Barbaresco and Nebbiolo, explaining the different expressions of the Nebbiolo grape variety

from Sunday

13 October 2024

at 15:00

to Sunday

13 October 2024

at 17:00

MenabreaAmbrata150°_SbirroBotalla-1

On the occasion of the International White Truffle of Alba Fair, the workshops to learn about food, traditions and history.

The pairings

The oldest active Italian brewery offers the
best pairings between beer from the Menabrea 150° line. and Botalla cheeses. Specifically, the pairings will be.

  • Menabrea La 150° Ambrata and Sbirro cheese
  • Menabrea The 150th Weiss with Kaprone Cheese.
  • Menabrea The 150th Red with Blue Grotto Cheese

Menabrea

Birra Menabrea is part of the history of beer in Italy. Founded in 1846 by Mr. Welf of Gressoney and brothers Antonio and Gian Battista Caraccio, in 1854 the brewery was leased to Giuseppe Menabrea and Antonio Zimmermann, who bought it in 1864.
Following Zimmermann’s departure from the company, it would be Giuseppe Menabrea himself who would establish “G. Menabrea and Sons” on July 6, 1872.
With the death of Giuseppe Menabrea in 1881, the heirs contributed to the spread of the brand in Italy and obtained important honors from royalty.
The application of the low-fermentation technique, which was not widespread at the time, and the use of qualitatively excellent raw materials, first and foremost the water from Biella’s springs, characterized Birra Menabrea from the start and decreed its success.
Carlo Menabrea headed the brewery until, in 1896, the company passed into the hands of Emilio Thedy and Augusto Antoniotti, husbands of the Menabrea sisters.
From then on, the Thedy family will lead the company. In 1991, the company became part of the Birra Forst Group, a South Tyrolean brewing reality known for the quality of its products and respect for nature.
The agreement, signed by Paolo Thedy, is aimed at reaffirming the pride of an all-Italian beer and further strengthening the commercial presence in the territory. Birra Menabrea still keeps its strong identity and independence intact. Since 1997, Birra Menabrea has been on the top steps of the podium at the World Beer Championships in Chicago, an authoritative annual competition promoted by industry experts, earning Gold and Silver Medals.
It is a consecration for the Biella brewery, which since 2005 has passed under the direction of Franco Thedy, the fifth descendant of the family. It is of great significance that the brewery’s headquarters and plant, with improvements changes over time, always remain as they were when it was founded, located in the historic center of the city of Biella.
Thus, Birra Menabrea can always remain true to itself: in its territory surrounded by the Alps, with pure and very light waters, and the brewing culture that has been handed down from generation to generation.

Organized by

Ente Fiera Internazionale del Tartufo Bianco d’Alba

Begins

13 October 2024

at 15:00

Ends

13 October 2024

at 17:00

How to participate

20.00 € per person The entrance fee to the Alba White Truffle World Market IS INCLUDED.

Indirizzo: Cortile della Maddalena, Via Luigi Paruzza, Alba, CN, Italia

Magdalene Courtyard, Fenoglio Hall

Cortile della Maddalena, Via Luigi Paruzza, Alba, CN, Italia
Directions ↝

Ente Fiera Internazionale del Tartufo Bianco d’Alba

L'Ente Fiera Internazionale del Tartufo Bianco d'Alba è una associazione costituita nel 2003, con lo scopo di organizzare e promuovere la Fiera Internazionale del Tartufo bianco d'Alba. E' un'organizzazione senza fini di lucro che ha tra i soci fondatori il Comune di Alba, l'Associazione Commercianti Albesi e la Giostra delle Cento Torri. Attualmente l'Ente Fiera si occupa della gestione della Fiera Internazionale del Tartufo bianco d'Alba (ottobre, novembre) e la Fiera Nazionale Vinum (aprile, maggio).  



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