Lower Langa

Cantina Moscone

Wine Producer in Monforte d’Alba

Business Hours

Monday through Friday
8:30 → 18:00

Saturday and Sunday
by reservation only

Closing Day


If we want to talk about historical wineries in the Langhe, those that have overcome critical phases and built the future of successive generations, we cannot forget Cantina Moscone, with no less than two centuries of winemaking history behind it.

The face of the winery today is that of Sara Moscone, who, together with her cousin Marco, cultivates the family vineyards in Monforte d’Alba, writing a new page for the winery, free from conditions and conditioning, in a constant search for the perfect marriage of yesterday, today and tomorrow.

Visitors are welcomed in the new winery in La Morra, inside a large room dedicated to tastings and events.

The goal is to prioritize the direct experience of wine, devoting the right amount of time to discovering the product, and telling the story of the winery’s philosophy and production techniques, with the opportunity to get out in the fresh air and get to the vineyards.

Cantina Moscone-famiglia

A story that
begins in 1877

in Monforte d’Alba

A family-run business for four generations, with a history that traces all the stages of that of wine in the Langhe

The history of the winery originates in 1877, that date represents the founding date and coincides with the birth of Giacinto Moscone, the great-great-grandfather of Sara, the current owner.

The winery, in its early days, was an all-around farm and ranged from fruit and vegetables to animal husbandry. In particular, part of the production was concentrated on small fruits and vineyards, and the remainder was based on raising livestock for dairy and meat production.

The first generation purchased land suitable for viticulture, but it would not be until the second, with Angelo, Sara's grandfather, that the company acquired valuable plots in the S. Anna locality in Monforte d'Alba, determining the turning point in their history.

Land acquisition would be expanded after the war to 13 ha, and it is in Monforte that the winery's historic headquarters are still located.

December 8, 1958, was an important date in Angelo's life, as, on that date, the "Terre del Barolo" winery was founded and he was one of the first members and conferees, as well as a supporter of the project.

In the 1980s, the Langa lands surrounding the village of Barolo gained prestige, until they reached current priceless values, currently standing at 1- 1.5 million euros per ha.

Before the 1980s, most of the vineyards were Dolcetto and Barbera varieties. After that there is the conversion of these, to the Nebbiolo variety, also promoted by the fact that important cooperatives in the area, encouraged the purchase of this type of grape, allowing the producers an immediate economic return.

Members and producers also could decide whether to buy their Barolo later in the consortium and bottle it after 4 years, or just sell the grapes.

In fact, on the farm before the 2000s, the main activity was based on the production and delivery of grapes.

In the 1990s Angelo's three sons Livio, Sara's father, and Giacinto (the third generation) began to take on winemaking, while Angelo along with his fourth son Mariano, decided to continue conferring grapes with their own company "Angelo and Mariano SCA".

With the third generation, the contribution of grapes to other parties was limited to the surplus and 5 hectares of Nebbiolo vineyards were acquired in Monforte, in one of the world's most famous MGAs called "Bussia".

This area faces southwest and is divided into an upper part, suitable for the production of Barolo "Bussia" and a lower part, bounded by a small road, from which classic Barolo is produced.

Additional land acquisition (around 1.2 ha) was made, on the opposite hillside of "Bussia" with eastern exposure and dedicated to Chardonnay production. The available acres then expanded to about 19.

Barbera, Dolcetto, and Nebbiolo vineyards are also located in Monforte, around the historic winery in the S. Anna locality, Barbera specifically in the Roddoli locality.

The last plots purchased were planted in 2022 and are located in Alba for Barbera and in Monticello d'Alba for Chardonnay, both of which have southeastern exposure.

The historic site, in Località S. Anna, results outside the area designated for the production of Nebbiolo grapes suitable for Barolo.

Thanks to the new winery, on the other hand, located at La Morra, the winery can produce all of its wines in one location without having to diversify winemaking and aging areas.

The new vineyards will go in part to increase the amount of Chardonnay, for the production of barrique Chardonnay, which is already being tested this year.

From 2005 and 2006, Arneis vineyards are inherited from Sara's grandmother, in the Roero area, specifically in Monticello d'Alba, and from here the production of the current wine will begin.

And finally, we come to the fourth generation featuring Marco, the current winemaker, and Sara.

The Wines

The wines embody a range of different expressions, winemaking philosophy and terroir

The cellar is semi-hypogean, a very important element if you want to have an ideal natural temperature for production, wine aging and barrel storage.

Winemaking is done in full respect of the traditions of Langa, however, the path of innovation undertaken allows for much greater precision and cleanliness than in the past.

The wines are produced by expert winemaker Marco Moscone, with the support of colleagues and the prestigious advice of Lanati, a winemaker involved in the production of some of the world’s most important wines.

A territory of excellence, boundless passion, a well-established history and a courageous, cutting-edge new generation are the elements we find in the wines produced, which determine their character and absolute quality.

Produced Wines

Barolo 1877 DOCG
Barolo Bussia DOCG
Barbera d’Alba DOC
Dolcetto d’Alba DOC
Nebbiolo d’Alba DOC
Chardonnay Langhe DOC
Roero Arneis DOCG
Giovane Ribelle Brut
Siri Rosé
Barbaresco DOCG

Vineyards Extension

19 Ha

N° of Bottles


Vineyards Location

Monforte, Bussia, Monticello d'Alba

Agricultural Method

Integrated pest management

Visits & Tastings

A simple and informal visit designed for individual amateurs to large groups

Four types of tours to learn more about the company’s philosophy, production techniques, and, of course, products.

The cost and duration of the visit vary depending on the number and type of wines being tasted.

The winery has designed a varied proposal in order to be able to please even the most demanding wine tourist, who is not limited to tasting but wants to take a more structured and in-depth journey.

For those who wish, it is possible to order a platter of cold cuts and cheeses to pair with wine at a cost of 10,00 €.


max 20 people

Visit Duration




Tasting Price

Starting at 20€

Prices & Services

A sensory experience discovering the winery's great wines through four types of tastings

Types of tasting

The Dosman → 20,00 € per person
A dynamic and versatile tasting, great as an aperitif or for a simple break from the world. Provides for the tasting of the following wines:
Sirì Rosé
Langhe Chardonnay DOC
Dolcetto d'Alba DOC

La Madama → 25,00 € per person
Like any self-respecting lady, this tasting encapsulates the essence of our Piedmont region, praising Mother Earth:
Langhe Chardonnay DOC
Roero Arneis DOCG
Dolcetto d'Alba DOC
Barbera d'Alba DOC

The Monsu → 35,00 € per person
Praise for the protagonist of the Langhe: Nebbiolo:
Sirì Rosé
Nebbiolo d'Alba DOC
Barolo DOCG

The Blagueur → 60,00 € per person
"The Wine of the King and the King of Wines", Barolo, the undisputed protagonist of the Company's history and its prized MGA, known and appreciated all over the world:
Barolo DOCG 2015
Barolo DOCG 2016
Barolo Bussia DOCG 2013
Barolo Bussia DOCG 2014
Barolo Bussia DOCG 2015


Air Conditioning Pets Allowed Terrace Direct Sales WiFi Parking Lot Garden

Accepted Payments

Visa / Cartasi Mastercard American Express

Cantina Moscone

Regione Cerretto, 2, 12064 La Morra, CN, Italia
Directions ↝

WiMu The Wine Museum

WiMu Museo del Vino a Barolo, Castello Comunale Falletti di Barolo, Piazza Falletti, Barolo, CN, Italia
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The castle of Benevello

Castello di Benevello, Via Scuole, Benevello, CN, Italia
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The Barbaresco tower

Torre di Barbaresco, Barbaresco, CN, Italia
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Partisan Pedaling #4 Dogliani, Monchiero, Monforte

Via Torino, 215, 12063 Dogliani CN, Italia
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The Castle of Novello

Via Ferrero, 1, 12060 Novello CN, Italia
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