Bra-panorama

Bra

Bra - Stemma

Looking at the town from the top of the hill, it’s possible to see traces of its whole history in its building.

Among the dark red roofs of the old center stand the Ghibelline merlons of the medieval Traversa Palace; the bell tower of saint Andrew’s church; the thin bell tower of the Holy Trinity church; the exotic one of S. Giovanni Decollato and the pretty, triangular one of the little church of the Holy Cross; the parish church of saint Andrew, designed by Bernini.

Beautiful is the dome of the church of saint Clare, designed by Vittone and recently restored.

The town is dominated by a bizarre villa: the “Zizzola”, the symbol of the town. In front of it the “masche”, the witches, were believed to meet for their sabbas.

Around this center there’s the 20-century part of Bra, simple and colored, where there are all the industries that were built to replace the ancient and famous tanneries.

We recommend you to take a walk in C.so Garibaldi, under its long porch – l’Ala. There you will find the market every Friday and see the town hall, designed by Vittone. You will see the shops in via Vittorio and via Cavour, the Science Museum, founded in the nineteenth century by the Craveri brothers, explorers, geographers, promoters of the Alpine club.

History

Very ancient, the town of Bra was founded when the nearby Pollenzo started its decadence, after the fight in 402 between Alarico and Stilicone. But the town became independent only after the year 1000, when new quarters were built around the churches of saint John and saint Andrew the Old, from the “brayda” of which the town got its name.

Bra was then involved in the fights between Alba and Asti and in the wars in Monferrato until, in the fourteenth century, it was owned by the Visconti family.

Robbed in 1515 by the French and destroyed in 1537 by the Savoia, it was called a city at the beginning of the eighteenth century.

Federico Carpino  2019

Save the Date!

04 April 2026 — 06 April 2026

Wineries Open Their Doors for Easter

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

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Events in Bra and around


  • 29 Mar

    Un ciclo di visite mensili che permette di ripercorrere la battaglia del 1544 attraverso reperti, memoria locale e una collaborazione internazionale tra Italia e Francia


  • 29 Mar

    Un’intera giornata di visite guidate al castello di Sanfrè tra le sale del maniero, con un finale a sorpresa


  • 29 Mar

    Visite guidate del museo per scoprire le vicende e le curiosità di una delle più importanti battaglie combattute da eserciti stranieri in territorio italiano


  • 29 Mar

    Uno spettacolo poetico e delicato di teatro di figura e movimento che racconta la fragilità come forza, attraverso immagini essenziali e un linguaggio sensibile

Eat & Sleep in Bra and around

Cheese

Bra, CN, Italia
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The church of Santa Chiara

Chiesa Santa Chiara, Via Barbacana, Bra, CN, Italia
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Pollenzo

Pollenzo, CN, Italia
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The church of san Servasio

Castellinaldo d'Alba, CN, Italia
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Castle of Govone

Castello di Govone, Piazza Vittorio Emanuele, Govone, CN, Italia
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Big White Bench

Via Cuneo, 1, 12040 Vezza d'Alba CN, Italia
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MuBATT Museum of the Battle

Piazza Vittorio Emanuele, II, 2, 12040 Ceresole Alba CN
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