Alba — Piazza Ferrero
Bela Trifolera
The beauty pageant that has been crowning the queen of the Alba White Truffle since 1946
from Saturday
05 September 2026
at 20:30
to Saturday
05 September 2026
at 22:30
The Bela Trifolera was born and raised in Alba, an event paired with the parade of allegorical floats from the villages of the Langhe and Roero.
It was a unique event in Italy during the post-war years, when its novelty garnered widespread acclaim and made the light of Alba shine bright, an event that remains incredibly popular today during the Truffle Fair.
During the evening, the contestants, who are nominated by each individual district, will take to the catwalk in medieval costume, as a Trifolera, and in evening wear.
Organized by
Ente Fiera Internazionale del Tartufo Bianco d’Alba
Begins
05 September 2026
Ends
05 September 2026
How to participate
Free event
Contacts
Indirizzo: Piazza Michele Ferrero, Alba, CN, Italia
Nearby this event
Upcoming events
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30 Sep 30 OctImpressions of Langa
Exhibition of works by young watercolor artist Camilla Poli, originally from Liguria
![camilla poli - eventi]( "camilla poli 3")
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03 Oct 08 DecWineries Open Their Doors for the Truffle Fair
An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality
★![]( "Bel Colle Degustazione")
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23 OctThe English Partisan: first day of the conference
The first of two meetings dedicated to the new digital critical edition of Ur Partigiano Johnny
![Beppe Fenoglio]( "239980200_2924280281155275_4407858651525445009_n")
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23 OctLife Always
An encounter between words and emotions, to be carried away by the writing of Elena Varvello
![]( "L_2155601865")
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23 Oct 25 OctBorgo diVino in tour
Wine, food, and music meet in the twenty-second stage in Castagnole delle Lanze
![Castagnole delle Lanze - From San Bartolomeo to the upper village]( "castagnole_delle_lanze_chiesa_san_bartolomeo")
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24 Oct 25 OctSlow Food Earth Market
Earth Markets are farmers' markets created according to guidelines that follow the Slow Food philosophy
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24 Oct 25 OctWorld Market of the White Truffle of Alba
The historic heart of the event dedicated to Tuber magnatum Pico
★![]( "Fiera Internazionale del Tartufo Bianco Alba - Eventi")
-
![Treiso]( "Treiso")
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24 OctThe English Partisan: second day of the conference
Second and final meeting dedicated to the new digital critical edition of Ur Partigiano Johnny
![Beppe Fenoglio]( "239980200_2924280281155275_4407858651525445009_n")
-
24 OctFrom Salt to Earth
An itinerary in the historic center of the city to tell its history, markets and flavors
![saluzzo panorama - eventi]( "saluzzo panorama - eventi")
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24 Oct 25 OctAlba Truffle Bimbi
Alba Truffle Bimbi is a place of fun designed entirely for children, but without ever neglecting the didactic and educational aspect
★![alba truffle bimbi - eventi]( "alba truffle bimbi - eventiu")
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24 OctCooking show with chef Fernando Tommaso Forino
Born in Campania on October 13, 1990, the same day as the patron saint of cooks San Francesco Caracciolo, the chef arrives in the Langhe to lead the new gastronomic project at Arborina
![]( "Fernando_Tommaso_Forino_chef_executive_Osteria_Arborina_credito_Stefano_Caffarri__1300")
