The Alba White Truffle World Market is the place to buy magnificent specimens of Tuber magnatum Pico carefully selected by Alba White Truffle Sensory Analysis judges trained by the National Truffle Study Center.
Inside the Cortile della Maddalena, in Alba’s historic center, the Alba White Truffle World Market will be set up with an elegant open-air installation spanning over 2,000 square meters, ensuring adequate distancing while offering accessibility even in inclement weather.
Here you can purchase truffles directly from the Trifulao, the local truffle hunters, who sell fresh product every morning selected by the Truffle Judges of the Quality Commission trained by the National Truffle Study Center.
Alongside the Trifulao, the best local food products and fine wines from Langhe, Monferrato and Roero will be available for purchase.
Open every Saturday and Sunday through December 6 (inclusive).
Organized by
Ente Fiera Internazionale del Tartufo Bianco d’Alba
Begins
24 October 2026
Ends
25 October 2026
How to participate
Dogs are welcome on a leash and wearing a muzzle (owners or handlers must have a muzzle—rigid or soft—ready to be used when necessary or upon request by the authorities).
Tasting Coupon
The coupon includes:
A tasting of 2 glasses at the Grande Enoteca
Unlimited tastings at the producers' stands
Complimentary wine glass and wine glass pouch
Available for purchase after adding an entrance ticket to the Alba White Truffle World Market or an experience (e.g., Cooking Show or Taste Workshops) to your cart.
Ticket Prices
- €6 / Per person - full price purchased online - (plus online booking fees)
- €4.50 / Per person - groups of more than 30 people - (online purchase + booking fees)
- €6 / Per person - full price purchased on-site - Does not include entrance to the MUDET
- €5 / Per person - groups of more than 30 people (on-site purchase)
- Free - Children and teenagers up to 15 years old
- Free - People with disabilities + companion
- Free - tour guides and group interpreters with a ticket
- €10 / Per person - full tasting coupon - (plus online booking fees)
- €11 / Per person - tasting coupon purchased on-site
Indirizzo: Cortile della Maddalena, Via Luigi Paruzza, Alba, CN, Italia
Upcoming
Events
in the calendar
International Alba White Truffle Fair
The International White Truffle Fair in Alba is one of the main Langhe events: historical reenactments, cultural events, art exhibitions, meetings, discussions, cooking workshops, tastings, etc. etc. and, of course, many truffles to touch, feel, taste and buy.
Discover-
1
Investiture of the mayor
26 September 2026
The interpretation of the legend that tells the origin of the city's Donkey Palio
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2
Donkey Palio
04 October 2026
Fun competitive race that has become a major attraction in Alba over the years. A mixture of history and legend based on actual historical events
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![]( "Fiera Internazionale del Tartufo Bianco Alba - Eventi")
3World Market of the White Truffle of Alba
10 October 2026
The historic heart of the event dedicated to Tuber magnatum Pico
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![alba truffle bimbi - eventi]( "truffle bimbi alba - eventi")
4Alba Truffle Bimbi
10 October 2026
Alba Truffle Bimbi is a place of fun designed entirely for children, but without ever neglecting the didactic and educational aspect
Get in touch
Ente Fiera Internazionale del Tartufo Bianco d’Alba
Get in touch
Ente Fiera Internazionale del Tartufo Bianco d’Alba
