Bra
Looking at the town from the top of the hill, it’s possible to see traces of its whole history in its building.
Among the dark red roofs of the old center stand the Ghibelline merlons of the medieval Traversa Palace; the bell tower of saint Andrew’s church; the thin bell tower of the Holy Trinity church; the exotic one of S. Giovanni Decollato and the pretty, triangular one of the little church of the Holy Cross; the parish church of saint Andrew, designed by Bernini.
Beautiful is the dome of the church of saint Clare, designed by Vittone and recently restored.
The town is dominated by a bizarre villa: the “Zizzola”, the symbol of the town. In front of it the “masche”, the witches, were believed to meet for their sabbas.
Around this center there’s the 20-century part of Bra, simple and colored, where there are all the industries that were built to replace the ancient and famous tanneries.
We recommend you to take a walk in C.so Garibaldi, under its long porch – l’Ala. There you will find the market every Friday and see the town hall, designed by Vittone. You will see the shops in via Vittorio and via Cavour, the Science Museum, founded in the nineteenth century by the Craveri brothers, explorers, geographers, promoters of the Alpine club.
History
Very ancient, the town of Bra was founded when the nearby Pollenzo started its decadence, after the fight in 402 between Alarico and Stilicone. But the town became independent only after the year 1000, when new quarters were built around the churches of saint John and saint Andrew the Old, from the “brayda” of which the town got its name.
Bra was then involved in the fights between Alba and Asti and in the wars in Monferrato until, in the fourteenth century, it was owned by the Visconti family.
Robbed in 1515 by the French and destroyed in 1537 by the Savoia, it was called a city at the beginning of the eighteenth century.
Save the Date!
03 October 2026 — 08 December 2026
Wineries Open Their Doors for the Truffle Fair
An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality
Discover the eventEvents in Bra and around
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26 SepInvestiture of the mayor
The interpretation of the legend that tells the origin of the city's Donkey Palio
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27 SepGuided tours of the Battle Museum
Guided museum tours to discover the events and curiosities of one of the most important battles fought by foreign armies on Italian territory
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25 Sep 27 SepSergio Ragalzi: archaeology of the possible
Sergio Ragalzi's exhibition addresses the theme of care by overturning the perspective. Instead of comforting, his work disturbs, haunts, and interrogates
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03 OctResonances: the small festival where words become community
A day at Villa Moffa featuring writing, meetings, mindfulness, children's activities, music, and street food, to reflect together on themes of community and inclusion
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13 Sep 18 OctLunch in the vineyard at Drocco Luigi’s
Visit Roberto's winery, taste five wines and enjoy a typical lunch in the Langhe, with the possibility of starting the day with a walk or an e-bike tour through the vineyards.
Attractions in Bra
Wines & Local Products
Accommodation & Experiences in Bra and around
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