Sanfrè Rice Fair

For decades, the Pro Loco has been guarding the tradition of the Patronal Feast of the Corpi Santi.

Since 2015, this event has been enriched with the Sanfrè Rice Fair, created to celebrate the excellence of local rice.

The event takes place every year at the beginning of October, in perfect coincidence with the threshing period, offering an authentic gastronomic experience that enhances the deep bond between the land and the table.

Program

10:00 AM Palariso

Morning club with DJ Lorenzo

Start the day with the right energy at the trendiest event of the moment!

Join us for an authentic farmer’s breakfast with typical Roero products and all the energy of DJ Lorenzo.

10:00 AM viale Industria

Market of wonders and farmers’ market

An unmissable market to discover and purchase typical and local products from Slow Food Earth Markets, crafts, antiques, and exchange.

10:00 AM viale Industria

Vintage vehicle rally

Registration from 9:00 AM and departure at 11:00 AM.

The tourist tour will stop at Allocco farm and Sanfrè Castle for a visit with refreshments and tasting of white and red wines.

The price of €12.00 per person includes both refreshments, a voucher for a dish and drink at the Street Food.

2:00 PM outdoor area

10:30 AM Palariso

Rice and wellness activities

Rice in proper nutrition, beauty treatments, and a healthy lifestyle.

Stands and demonstrations of activities related to psychophysical wellness will be present, in collaboration with Opes Italia, Piedmont regional committee.

12:00 PM Palariso

Cooking show

Two Chefs, two cultures, and two ways of interpreting rice.

Villa Rambaudi’s kitchen offers two rice dishes inspired by different traditions: chef Cristian Broccoli will prepare a dish inspired by Asian cuisine, while Mattias Russo will present a typical recipe from Argentina, his country of origin.

During the Cooking Show you can watch the preparation of the dishes and taste both proposals.

From 2:00 PM outdoor area

Arroz con leche for snack time

We’re waiting for you at snack time to taste this creamy spoon dessert, spiced and fragrant, prepared with rice slowly cooked in milk.

3:30 PM outdoor area

Choreographic parade with vintage cars

Models competing for Miss and Mister Rice Fair parade aboard vintage cars, accompanied by the flag throwers and musicians group from Cherasco.

4:00 PM outdoor area

Sanfrè Fashion Sunday

Fashion show in which the new Miss and Mister Rice Fair 2026 will be crowned.

Many young models will also walk the runway.

7:30 PM Palariso

Polenta and Sautisa

€13.00 per person

Mandatory reservation by 10/9: +39 393 8927 685

The historic closing scene of our fair.

The permanent stops

All the areas and services that you will always find present during the days of the fair:

• Agricultural modeling exhibition
• Children’s area
• Bar
• Rice purchase points and Vivere Sanfrè gadgets