Wine Experience by Mondodelvino

Wine Producer in Priocca

Business Hours

From Tuesday to Saturday:
9:30 → 13:00
14:30 → 19:00

On Sunday:
open only upon reservation

Closing Day



25th-26th of December
First week of January

In May 2019 Mondodelvino SpA inaugurated the Wine Experience museum in the Priocca headquarters, a futuristic interactive and experiential space on wine culture open to all.

A path that leads visitors through history, territories, vines, methods, but also the sensorial experience and wine-food pairings thanks to interactive screens and educational games to discover that wine is not only nature, but also culture, experience, tradition and innovation.

500 square meters of exhibition welcome you to talk about wine in a new way, in a fun and surprising journey made of maxi screens, videos, interactive tables and totems, games, video mapping, sensory and visual experiences to enter the world of aromas and combinations with food and recipes, interacting with virtual chefs and sommeliers.

But the experience does not end here: you can also book tastings and workshops, under the expert guidance of sommeliers!

A story that
begins in 1991

in Priocca

Mondodelvino SpA was born in 2013 as a holding of a group of wineries, but its history began in 1991 in Forlì with the foundation of MGM Mondo del Vino Srl.

In 2002 MGM landed in Priocca thus including the production of classic Piedmontese wines to which over time the bubbles of the Cuvage winery in Acqui Terme and the wines of the Ricossa - Tenuta Ca 'dei Mandorli winery in Castel Boglione in the heart of Monferrato were added.

The cellars of the group are characterized by high quality and fine wines, by the attention they dedicate to the territories and by having created cutting-edge plants that show their commitment to innovation and sustainability.

Mondodelvino SPA as we know it today was born from the pioneering vision of Alfeo Martini, Roger Gabb and Christoph Mack, winemakers and experts in the wine sector, whose meeting gave birth to an innovative way of producing and marketing quality Italian wine.

Visits & Tastings

The visit includes the entire interactive route and the final tasting, to implement what was learned just before.

A fun way to learn and experience firsthand the notions and sensations discovered along the path.

By choosing one of the three types of tasting proposed, you can in fact taste the wines and be the guide of your senses, looking for the typical aromas of the vines, recognizing their color and notes on the palate.

The three types are the following:

  • Silver → tasting of 1 glass, 10 € per person
  • Gold → tasting of 3 glasses, 15 € per person
  • Platinum → tasting of 5 glasses, 20€ per person

Discover in this short video some of the attractions that await you during the visit to Wine Experience museum!


max 50 people

Visit Duration

1h 30min



Tasting Price

Starting at 10€

The certifications

Wine Experience museum is a Mondodelvino project and maintains its high standards, proven by the certifications obtained.

Quality is a fundamental part of this vision and the group boasts a series of certifications that meet national and international standards in all stages of production, from cultivation to bottling, from marketing to packaging to distribution.

The quality certifications are linked to those of social sustainability, safety and environmental and economic ethics.

Among the main achieved ISO 14001: 2015 certification, an international standard that establishes the requirements of an environmental management system and SA 8000: 2014 which establishes the highest level of compliance for company partners and measures the ethical and social responsibility degree of the company, based on the principles dictated by international references on human and worker rights.

Local wines that reflect the terroir

Mondodelvino's particular attention to the territory allows WineExperience museum visitors to appreciate wines that in taste and aromas strongly recall the areas in which they are born, with their tradition of vines, terroirs and production methods.

Prices & Services

Visit WineExperience to get closer to wine in a fun and effective way

Discover through taste

Choose between three types of tasting:

  • Silver → tasting of 1 glass, 10 € per person
  • Gold → tasting of 3 glasses, 15 € per person
  • Platinum → tasting of 5 glasses, 20€ per person


Air Conditioning Pets Allowed Direct Sales WiFi Parking Lot Garden Caravan Parking

Accepted Payments

Visa / Cartasi Mastercard American Express ATM / Bancomat Satispay Cash

Mondodelvino – Wine Experience

Via Umberto I°, 115, 12040 Priocca CN
Directions ↝

The Church of Saint Ponzio

SP241, 9, 12066 Monticello d'Alba CN, Italia
Discover ↝

San Vittore's Church

Str. S. Vittore, 28, 12040 Priocca, CN, Italia
Discover ↝

The church of saint Augustine

Via Cavour, Pocapaglia, CN, Italia
Discover ↝

The tower of Corneliano

Corneliano d'Alba, CN, Italia
Discover ↝

The Cisterna d’Asti Castle

Cisterna D'asti, AT, Italia
Discover ↝