Douja d'Or: The dry side of Moscato

Wine at the center, discovering the excellence of the Asti area.

The Douja d’Or is one of the three flagship events of Asti’s September, alongside the Palio and the Festival of Festivals.

Asti, capital of wine, also renowned for its exquisite gastronomy, reveals itself over ten days through tastings, performances, and cultural itineraries against the backdrop of one of the most prestigious national wine competitions.

The heart of the event will be Piazza San Secondo, transformed into the “Wine Salon”: a place of encounter between local excellence and international guests.

Tastings, showcooking, masterclasses, and events throughout the city will make the Douja an immersive experience accessible to all.

The dry side of Moscato

Food and wine tasting & music

5:30 PM → 10:45 PM, Piazza Roma

The Dry Side of Moscato (Il lato Secco del Moscato) – esCAMOtage: Il Moscato che non ti aspetti – Presented by Associazione Aroma di un Territorio.

A journey discovering the dry, aromatic and surprising soul of Moscato, through tastings, encounters with producers and moments of insight dedicated to one of the lesser-known expressions of this grape variety.

The event, presented by Associazione Aroma di un Territorio, introduces the esCAMOtage project and invites the public to discover Moscato from a different perspective, between territory, experimentation and new interpretations.

15,00 €

The program

5:30 p.m.

Open to the public.

6:00 p.m.

Talk & Tasting #1

Unconventional Aperitif: the revolution in the glass.

An encounter with the winemakers to discover the esCAMOtage project and the characteristics of dry Moscato.

Followed by tasting counter with the producers until 7:30 PM.

Participation in the talks is free. The winemakers will present the esCAMOtage project and will be available to the public for questions and curiosities.

For those participating in the talks, a complimentary guided tasting sheet is also provided.

7:45 PM

Talk & Tasting #2

The Tailors of Moscato: stories of vineyard and territory.

A story dedicated to the producers, the vineyards and the territories that give life to these interpretations of Moscato.

Followed by tasting counter with the producers until 9:00 PM.

Participation in the talks is free. The winemakers will present the esCAMOtage project and will be available to the public for questions and curiosities.

For those participating in the talks, a complimentary guided tasting sheet is also provided.

9:15 PM – 10:45 PM

Tasting counter with the producers

5 tastings of Dry Moscato from the producers of Associazione Aroma di un Territorio.

15,00 €

Agrivan

Presented by C.I.A. Confederazione Agricoltori

6:00 PM → 9:00 PM, Piazza Roma

In Piazza Roma, CIA’s Agrivan offers a free tasting dedicated to the wines of local producers.

An informal occasion to get to know the local wineries up close and taste some of their productions directly inside the van.

Aroma battle: Team Moscato d’Asti vs Team Brachetto d’Acqui!

Masterclass presented by the Consorzio per la Tutela dell’Asti

7:00 PM → 8:15 PM, Palazzo Ottolenghi

Wine is discovered by playing.

An evening designed for under-25s: smell, taste, take a stand and choose your team.

It’s not a lesson, it’s not a traditional tasting, it’s a sensory challenge to be lived. Those who can drink, drink.

Those who can’t, eat!

Which side are you on? Choose your team and come play it with us!

10.00 € per person.

Max 25 participants.

Red Devil

Masterclass Torino & Torino. Presented by the Consorzio del Vermouth di Torino

9:00 PM → 10:00 PM,

Three Vermouth di Torino, six chocolates from Turin: a tasting in search of the (im)perfect pairing.

Speakers: Roberto Bava, Consorzio Vermouth di Torino and Guido Castagna, Master Chocolatier

Max 30 participants.

€15.00 per person.

Grappa & Chocolate: a magical pairing

Masterclass curated by the Consortium for the Protection of Piedmontese Grappa and Grappa di Barolo

9:00 PM → 10:30 PM, Ridotto del Teatro Alfieri

Guided tasting of 4 grappas paired with 4 different chocolates featuring ANAG Piemonte.

Max 30 participants.

10.00 € per person.

La Douja

Pronounced dùia, in Piedmontese dialect it is the ancient earthenware vessel used for decanting, storing and serving wine.

The Piedmontese mask Gianduja, Gian d’la Douja, uses it instead of a glass for his merry drinking.

In Asti , the Douja d’Or is synonymous with the wine festival, now a must-see event in Piedmont.

Food, culture and Monferrato become the co-protagonists of a festival that allows visitors to immerse themselves in the traditions of the Asti area, which has always had a vocation for great food and wine.

Tastings of the great wines of Asti are accompanied by cultural, artistic, and gastronomic initiatives throughout the Monferrato astigiano.

Tourism lovers in Piedmont discover here ancient villages and hills shaped by vineyards in breathtaking landscapes recognized by UNESCO as a World Heritage Site.