Asti Langa

Gianni Doglia

Wine Producer in Castagnole delle Lanze

Business Hours

10:00 → 13:00
14:00 → 18:00
9:00 → 13:00

Closing Day



August 15
November 1
December 8, 25, 26, 31
January 1

The Gianni Doglia winery is a family-run business located in Castagnole delle Lanze, a town that, thanks to its cultural, landscape and food and wine peculiarities, entered the list of the most beautiful villages in Italy in 2023.

The decision to remain a small company has allowed them to devote attention to the entire production chain, which takes the form of the production of wines typical of Monferrato, a unique territory with which the Doglia family has a special bond.

The philosophy of the owner, Gianni Doglia, sums it up this way:

Monferrato identity in a bottle, my way.


Events at Gianni Doglia

A story that
begins in 1947

in Castagnole delle Lanze

The Gianni Doglia winery has been producing wines in Castagnole delle Lanze for more than three generations.

In 1947 Eugenio Rivella known as Genio, after working a few years as a sharecropper on a farmstead in his hometown of Castagnole delle Lanze in Frazione Annunziata, decided to buy it to make his dream come true: making wine from grapes from his vineyards.

Grandfather was always assisted and supported by his minor daughter
Marisa who, through her stubbornness and resourcefulness, was her grandfather's right-hand man and still represents the soul of the company.

In the 1980s, management of the company passed to son-in-law Bruno who, together with his wife Marisa, continued the family business with renewed enthusiasm.

The history of the Doglia household continued in 2000 with the entry of son Gianni who, after graduating from the Alba School of Enology, began his professional career with the company.

In 2001 Gianni first vinified Moscato d'Asti from family-owned vineyards.

Over the years, Gianni has not only established himself as a reference point for Moscato d'Asti but has also become an interpreter of the great red wines of Monferrato: Barbera d'Asti, Grignolino, Ruché and Nizza.

2013 marked the arrival of his sister Paola to the company to take care of the administrative and commercial side.

In 2022 Gianni was selected by Gambero Rosso's I Vini d'Italia guide as Viticulturist of the Year: a prestigious recognition that Gianni dedicates to his family and to Monferrato, the land that has always welcomed him.

The Wines

The family's connection to the land is encapsulated in the wines of the production

The company produces about 110,000 bottles annually, of which about 60,000 are Moscato d’Asti DOCG and represent the excellence of Monferrato.

Here, the presence of the sea that receded millions of years ago has left a special fragrance in the land that gives unique characteristics of aromaticity and freshness to the wines produced.

Moscato d’Asti DOCG

An excellent dessert wine that goes perfectly with dry pastries and fruit cakes, but nowadays we tend to untie it from the more classic pairings to approach it also with cured meats, cheeses and oysters: an interesting alternative capable of surprising.

Moscato d’Asti DOCG Canelli Casa di Bianca is produced with grapes from a small plot always remembered by the name of Casa di Bianca, located in Annunziata di Castagnole delle Lanze.

In addition, due to its moderate alcohol content, it is a welcome thirst-quenching drink in the summer months.

Barbera d’Asti DOCG

Gianni Doglia presents two types of this wine, the Bosco Donne and the Genio versions.

Bosco Donne is an easy-drinking wine that goes well with almost any traditional Piedmontese dish.

Barbera d’Asti DOCG Superiore Genio is enveloping, warm and round, aging in small wooden barrels for about 18-24 months.

Nizza DOCG

From vines about 50 years old, within a plot of about one hectare located in the municipality of Nizza Monferrato, this wine represents the best selection of the Barbera grape variety.

It is suitable for main courses of red meat, game or well-aged cheeses.

Its taste is structured, broad and velvety, with a harmonious balance between freshness and smoothness.

The other wines

Other local wines complete the production, which can be tasted during the different experiences offered by Gianni and Paola Doglia.

To mention them all: Barbera del Monferrato DOC Ca’ Musa, Piemonte Merlot DOC, Piemonte DOC Cortese, Piemonte DOC Rosato, Grignolino d’Asti DOC, Ruchè of Castagnole Monferrato DOCG, Monferrato DOC Bianco and Piemonte DOC Dolcetto, Monferrato DOC Nebbiolo and the wine made from overripe grapes Ma, ideal at the end of a meal as a meditation wine.

Produced Wines

Moscato d’Asti DOCGLa Giostrina
Moscato d’Asti DOCG Casa di Bianca
Ruché di Castagnole Monferrato DOCG
Grignolino d’Asti DOC
Barbera del Monferrato DOC
Barbera d’Asti DOCG
Barbera d’Asti DOCG Bosco Donne
Barbera d’Asti DOCG Superore Genio
Nizza DOCG
Barbera del Monferrato DOC Ca’ Musa Monferrato Rosso DOC
Monferrato Bianco DOC
Monferrato DOC Nebbiolo
Piemonte Merlot DOC
Piemonte DOC Cortese
Piemonte DOC Rosato
Piemonte DOC Dolcetto
Vino prodotto con uve stramature MA Grappa di Moscato

Vineyards Extension

15 Ha

N° of Bottles


Vineyards Location

Castagnole delle Lanze
Nizza Monferrato

Agricultural Method


Visits & Tastings

Gianni, Paola and Silvia welcome guests to tell their company's history and production philosophy

The family intends to make the winery experience not only unique on a sensory level, but to convey with simplicity the values that matter: passion for the work, love of the land, respect for nature and family unity.

The tastings are preceded by a visit to the modern winemaking and aging rooms where there is no shortage of references to the vineyard, the family business and, of course, Moscato, defined by Paola as the wine of cheerfulness.

Classic tasting → 20,00 € per person

The traditional tasting includes a tasting of 5 wines and lasts about 2 hours. The proposed wines represent the guideline of a path that best describes the identity of Monferrato.

Recommended wines: Grignolino d’Asti DOC, Barbera d’Asti Bosco Donne DOCG, Barbera Superiore DOCG Genio, Moscato d’Asti DOCG La Giostrina, Moscato d’Asti DOCG Casa di Bianca

Accompanying: bread, breadsticks, cheese tasting, cured meats.

Tasting and vineyard walk → 30,00 € per person

Gianni Doglia proposes the guided tour of the vineyards and winery in Frazione Annunziata to be held under favorable weather conditions.

The tasting, preceded by an introduction to the Monferrato area, will include the tasting of the 5 most representative wines of the wine production.

We start with Grignolino DOC, followed by the 3 Barbera d’Asti DOCG: the steel-aged Bosco Donne, the wood-aged Genio, and the new Nizza appellation, ending on a sweet note with the Monferrato wine par excellence, Moscato d’Asti DOCG.

Paired with a charcuterie and cheese board.

Queen Barbera d’Asti → 30,00 € per person

A journey into the expressions of Barbera d’Asti DOCG.

Through an in-depth tour that starts from an explanation of the vineyards to the history of the winery, guests have the opportunity to discover all the secrets of Barbera.

The tour starts with Barbera d’Asti DOCG Bosco Donne, passes through Barbera d’Asti Superiore DOCG Genio and Nizza DOCG Viti Vecchie and concludes with two old vintages of Barbera d’Asti Superiore Genio and Nizza Viti Vecchie.

The tasting is accompanied by a charcuterie and cheese board.

Additional types of experiences such as a picnic in the vineyard, tasting combined with an old-fashioned snack are available by contacting the winery directly.

Before the visit

Prior contact via phone or email is required for groups larger than 4 people.

The farm is able to accommodate groups and groups, but reservations through the appropriate form are strongly recommended to better prepare for the reception.


max 30 people

Visit Duration




Tasting Price

Starting at 20€

Respect for the environment and the land

Gianni Doglia has long been on a virtuous path of sustainable viticulture

Respectful and sustainable viticulture is practiced on the farm, based on the controlled and minimal use of chemicals in favor of agronomic and natural solutions.

Gianni Doglia is part of the circuit of Piedmontese producers who have obtained The Green Experience certification.

The specification includes ten basic rules including: biodiversity and landscape protection, planting of herbaceous and floral essences in the vineyard, targeted and limited use of chemicals, dissemination of beneficial insects, placement of bird nests functional to the crop, and traceability of controls and external certification.

The village of Castagnole delle Lanze

The historic center of Castagnole has undergone a major redevelopment. The village is important for the history of Barbera d'Asti, the Hazelnut Fair and the Adopt-a-Row in the Lanze initiative. Among the major points of interest in the village are the Parish Church dedicated to St. Peter in Chains, one of the finest examples of Ligurian Baroque, and the Church of the Confraternity of the Battuti Bianchi. In the historic center, the Parco della Rimembranza is worth a visit, inside which is the tower erected in the second half of the 19th century by Count Paolo Ballada of Saint Robert and used by him as an astronomical observatory. Numerous hiking and biking trails wind through the surrounding hills.

Prices & Services

At the winery you can taste and buy wines at bargain prices

Types of tasting

Classic tasting → 20,00 € per person

Recommended wines: Grignolino d'Asti DOC, Barbera d'Asti Bosco Donne DOCG, Barbera Superiore DOCG Genio, Moscato d'Asti DOCG La Giostrina, Moscato d'Asti DOCG Casa di Bianca.

Tasting and vineyard walk → 30,00 € per person

Grignolino DOC, Barbera d'Asti DOCG Bosco Donne, Barbera d'Asti DOCG Genio, Nizza DOCG, Moscato d'Asti DOCG.

Queen Barbera d'Asti → 30,00 € per person

Barbera d'Asti DOCG Bosco Donne, Barbera d'Asti Superiore DOCG Genio and the Nizza DOCG Viti Vecchie. Two old vintages of Barbera d'Asti Superiore Genio and Nizza Viti Vecchie.

Paired with a charcuterie and cheese board.

Different types of tastings can be arranged in advance.



Pets Allowed Terrace Direct Sales Parking Lot Garden

Accepted Payments

Visa / Cartasi Mastercard American Express Diners Satispay Bank Transfer Cash

Gianni Doglia

Gianni Doglia, Castagnole delle Lanze, AT, Italia
Directions ↝

Partisan Airport Museum Excelsior

Comune di Vesime, Piazza Vittorio Emanuele II, Vesime, AT, Italia
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The Castle of Olmo Gentile

Via Piave, 1, 14050 Olmo Gentile, AT, Italia
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The parish church of saint Anthony the Abbot

Via del Castello, 25, 14051 Loazzolo AT, Italia
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