Douja d'Or: Behind the Scenes of "Asti Vibes"

Wine at the center, discovering the excellence of the Asti area.

The Douja d’Or is one of the three flagship events of Asti’s September, alongside the Palio and the Festival of Festivals.

Asti, capital of wine, also renowned for its exquisite gastronomy, reveals itself over ten days through tastings, performances, and cultural itineraries against the backdrop of one of the most prestigious national wine competitions.

The heart of the event will be Piazza San Secondo, transformed into the “Wine Salon”: a place of encounter between local excellence and international guests.

Tastings, showcooking, masterclasses, and events throughout the city will make the Douja an immersive experience accessible to all.

Fertő/Neusiedlersee: a landscape to discover

Masterclass curated by the Association for the Heritage of the Wine Landscapes of Langhe-Roero and Monferrato

6:00 PM → 8:00 PM, Piazza San Secondo

Between lake, vineyards, villages and historic architecture, the Cultural Landscape of Fertő/Neusiedlersee tells a story of encounters between cultures spanning over eight thousand years.

Situated between Austria and Hungary, this cross-border landscape is the result of a long and fascinating relationship between the communities that have inhabited it and the natural environment.

The villages surrounding the lake preserve a precious heritage of rural architecture, alongside elegant palaces and historic residences from the 18th and 19th centuries.

A mosaic in which nature, traditions and human activities have evolved together over the centuries, also keeping alive a long winemaking tradition.

The masterclass will be an opportunity to discover this heritage through its wines and stories, in a journey through territory, culture and tradition, discovering one of the most fascinating cultural landscapes of Central Europe.

Max 25 participants.

Behind the Scenes of “Asti Vibes”

Masterclass curated by the Consortium for the Protection of Asti and the Consortium of Vermouth di Torino

7:00 PM → 8:15 PM, Palazzo Ottolenghi

Asti Vibes is born from the encounter of two great Piedmontese excellences: Asti Spumante DOCG and Vermouth di Torino IGP.

Fresh, aromatic and surprisingly simple to prepare, it is the perfect cocktail for any occasion.

Discover both excellences in their most authentic expression: pure, to savor their full aromatic complexity, and in mixology, to let yourself be surprised by their extraordinary contemporary versatility.

Aperitif of Gran Monferrato

Masterclass curated by the Regional Wine Shop of Ovada and Monferrato, the Regional Wine Shop of Monferrato and the Regional Wine Shop Acqui Terme e Vino

7:00 PM → 8:30 PM, Piazza Roma

A masterclass dedicated to the wines and flavors of Gran Monferrato.

The stars of the tasting will be three wines representative of the territory:

• Grignolino del Monferrato Casalese DOC
• Ovada DOCG
• Brachetto d’Acqui DOCG

paired with

• Muletta Monferrina
• Roccaverano DOP
• Biscotti di Ovada.

A guided journey through denominations, typical productions and local identities, to discover the wine and gastronomic variety of Monferrato.

Guided tasting of 3 wines + 3 pairings.

Participation only by reservation by the day before.

During the event, the projects of the Regional Wine Shops along the Wine Road of Gran Monferrato will also be presented.

The event will be coordinated by Mario Arosio, president of the Regional Wine Shop of Ovada and Monferrato, and journalist and gastronome Pier Ottavio Daniele.

La Douja

Pronounced dùia, in Piedmontese dialect it is the ancient earthenware vessel used for decanting, storing and serving wine.

The Piedmontese mask Gianduja, Gian d’la Douja, uses it instead of a glass for his merry drinking.

In Asti , the Douja d’Or is synonymous with the wine festival, now a must-see event in Piedmont.

Food, culture and Monferrato become the co-protagonists of a festival that allows visitors to immerse themselves in the traditions of the Asti area, which has always had a vocation for great food and wine.

Tastings of the great wines of Asti are accompanied by cultural, artistic, and gastronomic initiatives throughout the Monferrato astigiano.

Tourism lovers in Piedmont discover here ancient villages and hills shaped by vineyards in breathtaking landscapes recognized by UNESCO as a World Heritage Site.