Massimo Rivetti Organic wines
Business Hours
Saturday and Sunday → 10:00 AM - 5:00 PM
Closing Day
Holidays
Visiting the Massimo Rivetti winery means entering a welcoming, bright space designed with great attention to hospitality, to offer a smooth and engaging tour, where each area flows harmoniously into the next.
The territory and the estate’s philosophy
The winery is located a few kilometers from Neive, one of the most charming and evocative villages in the Langhe.
Production is inseparable from respect for the territory. The entire vineyard area of 25 hectares is managed organically: since 2009, the estate has stopped using insecticides and herbicides, obtaining full certification in 2016.
The plots are concentrated around the historic farmhouses Froi, Garassino, and Bussolino. Here, about 100,000 bottles per year are produced, with a strong emphasis on the great classics, including Barbaresco and Langhe Nebbiolo, alongside other traditional and international varieties.
Production, sustainability, and organic identity
The commitment to sustainability is also reflected in the architecture of the new winery, designed to be energy self-sufficient thanks to the photovoltaic system and equipped with a rainwater collection system.
The structure is partially underground: this solution takes advantage of the natural thermal regulation of the soil, maintaining an ideal and constant temperature in the aging and maturation areas, avoiding energy consumption for climate control.
Today, the family has reached its fifth generation dedicated to vine growing and the second generation committed to producing and marketing wine under their own label
Massimo Rivetti works with a vision that combines tradition, respect for the environment, and uncompromising quality
An important Barbaresco DOCG Riserva is dedicated to Silvana, the true “pillar of the family”
A story that
begins in 2001
in Neive
The Massimo Rivetti winery is not just history, but also a clear vision focused on quality and sustainability
The Massimo Rivetti winery has its roots in the winemaking tradition of Neive. Today, it represents the fifth generation of the family dedicated to vine cultivation and the second committed to producing and marketing wine under its own label.
For a long time, the Rivetti family mainly sold grapes and bulk wine to other important wineries in the area, without undertaking bottling on their own. The decision to go independent came in the 1990s with increasing collaborations and experience.
In 2000, Massimo Rivetti launched the independent winery project, with the goal of vinifying and bottling his own grapes. The first vintage produced was 2001.
Initially, production took place in the family home. However, growing success and the need to expand led to an important step: in 2023, a plot of uncultivated land was purchased where the new winery was built. This modern facility now houses the entire production chain: from the production area to aging zones, to a welcoming tasting room.
The estate is run with passion by Massimo Rivetti and his wife Silvana, alongside their sons Andrea, Simone, and Davide Rivetti. Each of them actively contributes to the winery's success, dividing tasks among commercial management, vineyard care, and agronomic operations.
The Wines
Wines that tell the story of the richness and diversity of the Langhe territory
Each label is born from an organic and sustainable philosophy, with the goal of enhancing the quality of the vineyards and telling the story of the Langhe’s identity.
The Barbaresco DOCG
Barbaresco is offered in three interpretations, each with a distinct personality and a deep connection to the territory.
The Barbaresco DOCG Riserva A Silvana is a tribute to his mother, made from the best grapes of the historic Vigna Volpe, a one-hectare vineyard facing southeast and recognized as part of UNESCO heritage. After harvest, the wine rests in the cellar for ten years, five of which in 1,250-liter Slavonian oak barrels.
The Barbaresco DOCG Riserva Serraboella comes from the estate’s oldest vineyard, with vines about 60 years old. It is a careful selection within the prestigious Serraboella cru, vinified only in exceptional vintages. It ages for two years in French barriques (one-third new, two-thirds second passage), followed by another two years in 2,500-liter Slavonian oak barrels.
The Barbaresco DOCG Froi takes its name from the farmhouse of the same name and represents the most classic expression of the estate’s production. It is the result of a selection of the best vineyards surrounding the estate and is aged according to Piedmontese tradition in large 2,500-liter Slavonian oak barrels.
Alta Langa DOCG
A direct descendant of an ancient sparkling wine tradition dating back to the early second half of the 19th century, Alta Langa DOCG is a fully Piedmontese traditional method sparkling wine.
It is a sparkling wine that combines elegance and freshness, made from a blend of 70% Chardonnay and 30% Pinot Noir, grown in high-altitude vineyards at about 500 meters. Harvest is carried out during the coolest hours of the day, and the grapes are treated with dry ice to preserve their aromatic integrity.
After the first fermentation in steel, bottle fermentation takes place. The wine remains on the lees for at least 30 months, developing complexity, finesse, and a persistent perlage. This sparkling wine, an integral part of the Rivetti estate’s organic philosophy, is perfect as an aperitif and pairs beautifully with fish dishes or aged cheeses.
The Massimo Rivetti winery offers it in two versions: Alta Langa DOCG Extra Brut, Alta Langa DOCG Extra Brut Rosé.
Other whites and reds
The Barolo DOCG and the Langhe Nebbiolo Avene are wines of great structure and complexity, accompanied by three types of Barbera d’Alba, one of which is a Superiore Vigna Serraboella.
Among the wines with Langhe denomination are Langhe Garasin, Langhe Chardonnay Botticella, Langhe Pinot Nero, and Langhe Arneis Aurelia.
For those who love sweet and aromatic wines, Moscato d’Asti Maggiorina is the ideal choice: aromatic, balanced, and pleasantly fresh.
The estate also offers special and aromatized wines, such as China-aromatized wine and Vermouth di Torino, expressions of Piedmontese creativity and tradition in blending.
Produced Wines
Vineyards Extension
N° of Bottles
Vineyards Location
Agricultural Method
During the visit, guests can observe some of the key stages in the grape processing
Secondary fermentation in the bottle and extended aging on the lees, for a minimum of 30 months, give the wine complexity, finesse, and an elegant perlage
In the glass, it stands out for aromas of red fruit, delicate spices, and refined floral notes, while on the palate it offers silky tannins and a long, harmonious finish
Experiences
The winery visit offers the opportunity to discover the territory, the history, and the work behind each bottle
The tour begins, weather permitting, among the rows of Nebbiolo for Barbaresco adjacent to the winery, where guests discover, in simple language adapted to their skills and interests, the varieties grown, vineyard care and management, and the value of organic production.
It is an ideal moment to observe the vine’s cycle up close and understand how agronomic choices influence the final quality of the wine.
Guests then enter the vinification facilities, where the stages of the production process are explained: from grape selection to fermentation, from aging in steel or wood to bottling.
The visit continues inside the cellar, where the optimal distribution of spaces allows visitors to clearly follow all production stages. From vinification rooms to aging areas, each space is organized to allow visitors to observe daily work up close, capturing the harmony between winemaking tradition and contemporary technologies.
Tasting of 3 wines in the historic center of Neive
- Duration: 1 hour
- Price: 15.00 € per person (free admission for minors)
- Hours: daily from 10:30 AM to 5:00 PM
The tasting takes place in Neive, one of the Most Beautiful Villages in Italy, inside Massimo Rivetti Shop & Wine Bar, a charming building dating back to the early 19th century.
During the experience, guests can taste three wines from the winery, freely choosing the selection at the moment to create a customized sensory journey.
Tasting of 5 wines with vineyard and winery tour
- Duration: 2 hours
- Price: 30.00 € per person (free admission for minors)
- Hours: Monday to Friday, at 10:30 AM, 2:30 PM, 3:30 PM
Guests are welcomed at the winery and accompanied first to the vineyards and then among the barrels, where the vinification stages are explained.
Afterward, the group moves to the historic center of Neive for a guided tasting of five wines freely selected.
Tasting with food and wine pairing
- Duration: 3 hours
- Price: 60.00 € per person (free admission for minors)
- Hours: Saturday and Sunday, at 11:30 AM
Reservation is required at least one day in advance: +39 017367505 or via WhatsApp +39 3385412612.
After visiting the vineyards and vinification facilities, the tour concludes in the tasting room where five wines are savored and presented, paired with traditional Langhe dishes prepared in the in-house kitchen by mother Silvana.
The menu includes: cold cuts, pickled vegetables, vitello tonnato, ravioli del plin, raw meat, and a cheese wheel purchased from local producers.
Groups
Experience Duration
Booking
Experience Price
Among stainless steel tanks and the scent of must, guests can understand—without excessive technicalities—the daily work, care, and attention that accompany every harvest
Inaugurated with its first tasting in autumn 2025, it embodies the knowledge and craftsmanship behind the winery’s high-quality wines
The classic red crates, long a symbol of the grape harvest, accompany each vintage and represent the essence of vineyard work: care, tradition, and respect for the fruit
The farmhouses
The vines are silent witnesses to decades of winemaking history
The wine production of the Massimo Rivetti winery revolves around three farmhouses. Cascina Froi, in the municipality of Neive, is a true monument to viticulture. The estate is a legacy preserved since 1947, but its roots go back to the 19th century, an antiquity that makes it one of the most significant structures in the area, already mentioned in military maps of the time.
This is the heart of the estate, consisting of twelve hectares of vineyards, clustered around the winery and characterized by a south/southwest exposure.
This privileged terroir includes two sub-zones of particular value for the production of Nebbiolo for Barbaresco: Rivetti and Serraboella.
Here, Nebbiolo, Barbera, and Moscato are also grown, in vineyards ranging from forty to seventy-five years old.
Cascina Garassino, located in the municipality of Mango, offers a group of vineyards with favorable southwest exposure, where Piedmontese varieties such as Arneis and Nebbiolo are grown, alongside prestigious international varieties such as Merlot, Pinot Noir, and Chardonnay.
Completing the estate’s holdings is Cascina Bussolino, in Cortemilia.
Here, at an altitude of about 500 meters, Chardonnay and Pinot Noir are grown for the production of Alta Langa Metodo Classico.
Organic farming
In this 19th-century building, visitors can purchase wines, join guided tastings paired with local specialties, or simply enjoy an aperitivo
Cascina Froi is one of the symbolic places of the Massimo Rivetti winery, surrounded by the historic vineyards of the Langhe
Prices & Services
Experiences at the winery and in the heart of Neive's historic center
Types of tastings
- Tasting of 3 wines at Massimo Rivetti Shop & Wine Bar* → 15.00 € per person
- Tasting of 5 wines with vineyard and winery tour → 30.00 € per person
- Tasting with food and wine pairing → 60.00 € per person
Admission is free for minors.
*in Piazzetta Demaria, in the historic center of Neive.
Services
Accepted Payments
The cathedral of St. Lawrence the Martyr
Cattedrale di San Lorenzo, Piazza Duomo, Alba, CN, Italia
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Massimo Rivetti
Organic wines
Wine Producer in Neive
Massimo Rivetti
Organic wines
Wine Producer in Neive
Massimo Rivetti Organic wines
Business Hours
Saturday and Sunday → 10:00 AM - 5:00 PM