Business Hours
14:00 → 18:00
Closing Day
Holidays
Morra, Monvigliero, Mosca.
The three letters “M” enclosed in the company logo tell and place the winery that has been based in Cascina Mosca since the early 1900s.
The Diego Morra Winery is located along the panoramic road that connects Alba and Verduno, a small town known as the sentinel of the Langhe, for its position as a historical garrison of the surrounding area.
On these hills, dedicated to the cultivation of the Nebbiolo grape, the company produces, among the other characteristic wines of the area, two types of Barolo DOCG.
The maximum expression of this wine is reached in the Monvigliero version, named after one of the best crus in the sub-areas of Barolo and especially Verduno.
The area is also the area of choice for Pelaverga, a native Piedmontese black grape variety, at the origin of one of the smallest DOCs in Italy.
The 3 intertwined ‘M’s’ represent and tell the identity, the company’s history and the territory within which the company is located
L’accoglienza, la visita e la degustazione sono condotte direttamente dai titolari
La nuova cantina con terrazza panoramica è pronta ad accogliere i visitatori
A story that
begins in 1950
in Verduno
With Diego Morra, the family has now reached the third generation of winemakers.
Grandfather Domenico first and father Antonio then initially produce a small quantity of wine intended for family consumption, giving most of the grapes to the cellars in the area.
Alongside the vineyards, the family has always owned land destined for other types of crops, including 20 hectares of hazelnut groves.
The hazelnuts of there production are offered in combination with the wines during the tastings.
The company acquired modern traits starting from 2006 with the conclusion of Diego's studies at the Umberto I ° Institute, the oenological school of Alba.
The Diego Morra brand was born.
In the following years, the daily work was aimed both at the search for a high quality final product, and at the expansion of the owned land, selected through progressive acquisition processes.
In 2018, the works to expand the winery and the areas intended for reception and tasting began.
A path in progressive growth, in the constant attempt to improve, with constant commitment and dedication.
The company philosophy is well reflected in the project that Diego and his wife Francesca lead along the path traced by previous generations: respect for tradition, attention to modernity, search for quality, balance and elegance, respect for the consumer and for the territory.
The Wines
The vineyards are mainly cultivated with Nebbiolo, but with attention to all the varieties typical of the area
In fact, the production offers the most representative wines of the territory, characterized by elegance, finesse, breadth of aromas, velvety and persuasive tannins and an ever-present and recognizable vein of spices.
The vineyards are located in the best crus of Verduno, La Morra and Roddi.
The most representative labels
The identity of Verduno and the company is mainly identified in the Barolo DOCG Monvigliero and in the Verduno Pelaverga DOC.
The work in the vineyard and in the cellar are carried out personally by the owner Diego, advised by the many years of experience of his father Antonio, assisted by his friend and colleague Davide Cavallo and with the solid collaboration of Fidan Velkov.
Barolo DOCG Monvigliero
4 hectares of property, spread over three different exposures (south / south west and south east).
Within this precious sub-area of Barolo, from an annually selected portion, about 5,000 bottles of Barolo DOCG Monvigliero are obtained.
The best exposed grapes are preferred, having reached the best point of ripeness, and then they continue with the vinification characterized by a long and soft maceration.
Verduno Pelaverga DOC
Obtained exclusively from 2 hectares of property, it stands out for its fragrant aroma and naturally spicy and peppery scents.
These particularities are inherent in the DNA of the grape itself, by virtue of a molecule called Rotundone.
Pelaverga is a wine known for its versatility, excellent both as an aperitif and throughout the meal, as well as in combination with fish dishes, if served fresh.
Wood yes … But with moderation
The production choice is to emphasize the characteristics already present in the grapes and those representative of the soil and territory, avoiding to cover them with excessive hints of wood when you opt for this type of aging.
The aging in wood then takes place in 500-liter French oak tonneaux and in large barrels.
For the Barolo DOCG, older woods are preferably chosen, reserving the new tonneaux for a quick passage of the Barbera d’Alba DOC and Langhe Nebbiolo DOC.
Produced Wines
Vineyards Extension
N° of Bottles
Vineyards Location
Agricultural Method
Tra le tante tipologie di degustazioni è possibile scegliere quella di coppia da vivere in un ambiente speciale
The production of this rare excellence of the Langhe is now limited to only 20 hectares within the Municipality of Verduno and part of the Municipalities of La Morra and Roddi
Each year the harvest takes place manually, selecting the best bunches already in the vineyard
Visits & Tastings
The visits and tastings, tailor-made for visitors, are led by Francesca, Diego's wife.
The visit to the Cellar, immersed in an enchanting landscape, represents an experience of direct and privileged contact with the land, the vineyards, with the history of the family and the territory, but above all with the different expressions of the wines, accompanied step by step from the earth to the glass.
Upon request and weather conditions permitting, it is possible to walk among the rows of the famous Monvigliero cru and the San Lorenzo cru.
Here the history of the company is introduced, contextualizing it in the territory to which it belongs.
This is followed by a visit to the winemaking and aging rooms where the finest wines rest.
It is possible to opt for the tasting within the walls of the barrel cellar for a maximum of 16 people, or in the tasting room which can accommodate 6/8.
Larger groups can sit outside on the panoramic terrace.
The types of tasting
All options include a visit to the wine cellar, the winemaking and ageing rooms, and the combination of breadsticks, home-made hazelnuts and unexpected surprises.
Le nostre Langhe (2h) → 30,00 € / person
A complete journey to discover the different nuances of our terroir, our vineyards and the different interpretations that we give in the cellar.
The experience includes the tasting of 6 wines, including Verduno Pelaverga DOC, our Barolo DOCG Zinzasco, our Barolo DOCG Monvigliero and 3 other wines of your choice.
Royal Flush (2h) → 30,00 € / person
A path of deepening through our 5 most important red wines, to discover the most representative varieties of our territory and of Verduno, among aromas, elegance, structure and different aging techniques: Verduno Pelaverga DOC, Barbera d’Alba DOC Superiore Le Schiene, Langhe DOC Nebbiolo Il Sarto, Barolo DOCG Zinzasco, Barolo DOCG Monvigliero.
Nebbiolo Nuances (2h) → 40,00 € / person
A total journey among our wines, to discover the differences of the grapes of our territory, and the interpretations that we give in the cellar, seeking the perfect balance while respecting our terroir.
The experiences includes the tasting of the 6 most important wines made from 100% Nebbiolo grape : Nebbiolo d’Alba Spumante DOC classic method, Langhe DOC Rosato, Langhe DOC Nebbiolo, Barolo DOCG, Barolo DOCG del Comune di Verduno, Barolo DOCG ‘single vineyard’ (Monvigliero or San Lorenzo di Verduno).
Barolo al plurale (2h) → 60,00 €/ person
A path of exclusive immersion in our Barolo wines, in a vertical of different vintages to pick together the nuances of a grape, the different terroirs, the different vintages.
Blind tasting (1h30) → 25,00 €/ person
Rely on your senses and have fun with us in this game, trying to recognize some of the wines of the production.
The experience includes blind tasting, in black glasses, of 4 of our wines, each time different and unexpected, guide cards to accompany the guest on the sensory journey of tasting.
Tra crota and Crutin (between Wine and Cheese cellar) → 40,00 € / person
A guided tour to discover textures, flavors, scents in search of harmony between wine and cheese. With presentation and explanation of the cheeses, hazelnuts and our Cugna(Piedmontese mustard of wine).
The experience include the tasting of 5 wines, 4 DOC and 1 Barolo DOCG, pairing with a selection of cheeses of different origin, production and level of aging (cow, sheep and goat milk) chosen by us in relation to different wines and provided by Borgo Affinatori in Stalla.
Tête-à-tête tasting – Morra, Meeting & More
A special tasting for two people, to be held on a specially designed and personalized table, obtained from the classic wooden box of six bottles.
A small casket that can be taken away with you at the end of the tasting, complete with everything you need for tasting and full of surprises inherent to the territory.
An experience designed for children
For the little ones, aged 3 to 12, a tasting of fruit and vegetable extracts can be organised on request, in collaboration with the Azienda Agricola L’Orto Smeraldo di Guarene.
This is a healthy, tasty and fun activity, perfect for entertaining the young, while the grown-ups enjoy the wine.
Price per child: 10.00 €.
For those who wish, upon reservation and according to arrangements to be agreed, it is possible to define different types of tasting, even personalized, in combination with typical local products.
Booking improves the welcome and is therefore obligatory. Once made, the guest will receive confirmation and any further information from the winery.
Groups
Visit Duration
Booking
Tasting Price
La degustazione può essere svolta nell’apposita sala o all’aperto
At the winery, you can choose from several tasting routes, including one dedicated to the encounter between wine and cheese
Situato in direzione nord-ovest rispetto a Verduno e completamente esposto a mezzogiorno, l’area costituisce una zona particolarmente vocata per la coltivazione del Nebbiolo da Barolo
The Monvigliero hill
It extends with gentle slopes to Verduno and has become a sub-area of production of Barolo DOCG due to its peculiarities.
Monvigliero is one of Verduno’s most prestigious crus and is one of the most representative of the entire Barolo area.
The proximity of the Tanaro river, which flows at the foot of the hill and the cool currents that rise during the night, positively influence the microclimate and the ripening of the grapes, providing the right humidity.
The vineyards, distributed in the form of an amphitheater and planted by grandfather Domenico, have an average age of about 42 years. The most recent are the result of subsequent replanting.
The work in the vineyard is carried out personally by Diego, flanked by the experience of his father Antonio and the precious collaboration of Fidan and Davide.
Exposure and favorable terrain
In this setting radiated by the sun’s rays throughout the day, there are 4 of the 16 hectares cultivated with Nebbiolo for Barolo.
The terrain that characterizes it is made up of deep blue-gray marl and whitish on the surface, alternating with sandstones.
The marls of Sant'Agata
The importance of the relationship with the territory and its ecosystems, in an attempt to preserve biodiversity and balance
Located in the north-west direction of Verduno and completely facing south, it is an area particularly suited for the cultivation of Nebbiolo da Barolo
Fiducia nel lavoro e nell’esperienza dell’uomo tramandata attraverso le generazioni sono alla base della filosofia aziendale
Prices & Services
Choose between the different types of experience and buy directly at the winery
The tastings
- 6 Ways of drinking Langa → € 18.00 / person
- 8 Ways of drinking Langa → € 25.00 / person
Services
Accepted Payments
Museum of Ex-votos and popular devotion
Museo degli ex voto e della devozione popolare, Via Savona, Dogliani, CN, Italia
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The parish church of Ss. Cosmas and Damian
Via Vittorio Emanuele, 30, 12051 Alba, CN, Italia
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Diego
Morra
Wine Producer in Verduno
Diego
Morra
Wine Producer in Verduno
Business Hours
14:00 → 18:00