Franco Francesco

Wine Producer in

Business Hours

From Monday to Friday
8:00 → 12:30
14:30 → 18:30

8:00 → 13:30

Closing Day

Sunday open upon reservation


The Franco Francesco winery is located in the Terre Alfieri between the hills of Monferrato, Langhe and Roero in a hamlet of the town of San Damiano d’Asti, Valmolina.

The farm, founded in 1933 by Francesco Franco, was then mixed in character as many of the realities of the time, and included in addition to viticulture also arable and livestock.

In 1980 the Franco family decided to exclude breeding, but it is from 2007 that Maurizio and Francesco, current owners, focus on wine production renewing the winery and expanding the vineyards.

Today the company has 18 hectares of vineyards, distributed between Alba and Asti, and produces 13 labels of reds, whites and spumante.

Franco Francesco Vini sees wine as a moment of relaxation and joy, and focuses on producing it according to the philosophy of good, clean and fair: good relative to the sense of pleasure given by the wine and the feelings and memories it evokes; clean, or produced in respect of the ecosystems and the environment; fair, because it conforms to the concepts of social justice.

The Wines

On top of the local "classic" varieties they produce Chardonnay, Pinot, Malvasia and Moscato d’Asti

The choice of producing different varieties should be linked to the study and the passion of the two producers for the characteristics of the individual vines: each of them is grown and vinified in such a way as to preserve its aromas and properties.

Some are aged in oak barrels, usually the aging reds, while young whites and reds age in stainless steel barrels that maintain their freshness and fragrance.

Franco Francesco’s wines reflect the desire to keep alive the peasant and genuine tradition of wine, handed down from generation to generation, without, however, renouncing to the most recent technologies capable of increasing quality and productivity.

Since 2009 two labels have been added: the Barbera Trej Amis and the Arneis Trej Amis.

This brand, represented by three stylized men holding hands, is in honor of Papà Vincenzo and his sons Francesco and Maurizio: men with strong territoriality and a shared love for viticulture.

Produced Wines

Barolo DOCG, Barbera d’Asti DOCG Trej Amis, Barbera d’Asti DOCG, Barbera del Monferrato DOC, Nebbiolo d’Alba DOC, Dolcetto d’Alba DOC, Grignolino d’Asti DOC, Roero Arneis DOCG, Terre Alfieri Arneis DOC, Piemonte Chardonnay DOC, Pinot Vino Spumante Brut, Moscato d’Asti DOCG, Malvasia Castelnuovo Don Bosco DOC

Vineyards Extension

18 Ha

N° of Bottles


Vineyards Location

San Damiano d'Asti, Canale, Calosso

Agricultural Method


Visits & Tastings

A visit to Franco Francesco's cellar allows you to immerse yourself in a wine context rich in history, marked by a family that has been producing wine for almost a century.

You can choose between three types of visits, depending on the available time and the interest of the group.


Visit of the vineyards and the Franco Francesco winery. Guided tasting, conducted by a sommelier, of four wines paired with typical Piedmontese products (raw and cooked salami and fresh and seasoned cheese).

LUXURY WINE TASTING 20 € per person

Visit of the vineyards to discover the composition of the land and to the Franco Francesco winery with an in-depth study of wine-making and aging techniques. Guided tasting conducted by a sommelier with the support of geographical and geological maps and other educational material.

WINE & FOOD EXPERIENCE 60 € per person

Visit of the vineyards and the Franco Francesco winery to discover the composition of the land and the places where the wines are born. The tasting takes place directly at the restaurant where, during lunch, a sommelier will present you the 4 main wines of the company.


max 30 people

Visit Duration

1 h 30 min



Tasting Price

Starting at 12€

Prices & Services

Visit the winery

Types of visits

  • Classic Wine Experience - 12 € per person
  • Luxury Wine Tasting - 20 € per person
  • Wine & Food Experience - 60 € per person


Direct Sales WiFi Parking Lot Garden

Accepted Payments

Visa / Cartasi Mastercard

Franco Francesco

Borgata Valmolina, 32 14015 – San Damiano d’Asti (AT)
Directions ↝

Tourist route Come una barca nelle vigne (like a boat in the vineyards)

Via Giuseppe Mazzini, 14040, Castelletto Molina, AT, Italia
Discover ↝