When the glass can make a difference A sip of awareness to change the way you drink, choose, live

There’s a simple, everyday, almost automatic gesture: pouring a glass of wine. Yet, behind that gesture, there can be much more than a habit: there can be a choice. A vision. An act of awareness.

Knowing a product means being more inclined to buy it, but above all to truly enjoy it. Because understanding amplifies pleasure: when we know what we are drinking, where it comes from, why it’s made in a certain way and in that specific place, the glass stops being just content and becomes a story, a tale and reality.

The next time you choose a wine at a restaurant, wine shop, or for a special occasion like Valentine’s Day in the Langhe, pause for a moment before ordering and ask just one more question: ask where it comes from, who produces it, or why it is recommended at that moment. Even a short answer changes the way you drink it: it helps you choose more consciously, appreciate the flavors better, and transform that glass from simple consumption to an experience.

It’s a minimal gesture, accessible to everyone, that trains taste and mind, enhances the story, and makes every sip more present, more yours.

The right choice, at the right time

Knowing how to choose the right wine (and the right glass) is not an exercise for connoisseurs, but an act of attention: to the dish in front of you, the season, the weather, the time of day, the emotional context. Even to what you will do after.

So, before choosing “which glass to dive into,” ask yourself what moment you are in and what kind of experience you want to live.

special wines for special moments

A selection of wines on offer to warm up the winter with taste.

Discover the offerings

If it’s an outdoor lunch, a day of movement, or an aperitif before something else, favor wines that are more refreshing, drink in moderation, and choose glasses that enhance lightness and aromas.

If, on the other hand, the evening is slow, intimate, perhaps dedicated to sharing, indulge in a more structured wine and the right time to listen to it.

Awareness reduces waste

Behind a wine, there are traditions that risk being lost, agricultural knowledge, landscapes shaped over time. Drinking consciously means contributing to saving them, even without proclamations: a small but concrete gesture. A gesture that transforms a simple dinner into an act of care for what surrounds us.

When it comes time to choose what you will taste, try starting from the territory you are in or from what you are discussing at the table. Preferring a local bottle, perhaps produced by a small business, helps you drink better, avoid waste, and give value to what you have in the glass.

Pour less, taste slowly, converse with your partner, take the time to listen to the wine: each sip thus becomes a conscious choice and not an automatism.

The value of storytelling

When a product is told in the right way, its economic value also becomes understandable. The quality-price ratio is no longer a mystery, just as restaurant markups no longer seem arbitrary. You understand what you are paying for: the work, the time, the expertise, the business risk.

Try to favor bottles that have a story to tell, not just a well-known name.

IleniaLoveLanghe

Knowledge generates trust. And trust makes the experience more authentic, more fulfilling, more fair for all the actors in the supply chain.

For this reason, try to favor bottles that have a story to tell, not just a well-known name. Informing yourself about the company, the territory, or the production method helps you understand the real value of what you are drinking (and paying for) and makes the toast more authentic. And telling the journey of that wine to those with you transforms the glass into an act of attention, capable of giving meaning to the moment and creating a deeper connection.

Where wine meets the senses and becomes memory

Today we increasingly talk about “intentional choices”: in tourism, food, lifestyle. Wine is no exception. Indeed, it is a perfect synthesis: liquid territory, identity you can drink, an experience that involves senses, mind, and emotions.

The SensoVia paths were created precisely to meet this need: they are the LoveLanghe project dedicated to the dimension of the senses, where you can experience live sensory experiences.

It means tastings of food and wine, of course, but also pleasure for the eyes and for the atmosphere: the experiences can be organized in various points around the sales point, to give the products being tasted a real and memorable context (for example, the panoramic tower, the terrace, the deconsecrated chapel, and other spaces capable of amplifying the experience).

A panoramic aperitif on the medieval tower or a tasting immersed in a hazelnut field become opportunities to slow down, listen, and share, not just taste.

IleniaLoveLanghe

A panoramic aperitif on the medieval tower or a tasting immersed in a hazelnut field become opportunities to slow down, listen, and share, not just taste.

Choosing to give (or give yourself) an experience — where you finally try that bottle, giving it a place, a panorama, and a shared story — amplifies the value of the wine and makes it unforgettable. Because what engages the senses lasts longer: in memory, in emotions, in the stories you will continue to tell. It is also the most natural way to experience tasting experiences in the Langhe in an authentic way.

A glass as a cultural act

A glass can be standard or it can be contextualized. It can fill or it can tell a story. It can be consumed or shared. In any case, it carries with it a territory and a story made of hands, passion, and time.

Observe the color, breathe in the aromas, savor with attention and let the wine speak.

On Valentine’s Day, that glass becomes more than a toast: it’s a gesture of care towards the person next to you, a tribute to the territory that generated it, an invitation to stop, listen, and feel. Share it, tell it, make it part of the moment you are living.

And so remember: choose the right glass, listen to its story, share the moment. Thus, a simple sip can transform into an indelible memory, a shared emotion, and, why not, a small gesture to change the world.