A mirror of the times the 2025 TV Festival in Dogliani

Beautiful sunny days, baroque facades and bell towers, and good local food provided the backdrop for the Dogliani TV Festival, now in its 14th year in 2025.

The relaxed Langhe atmosphere provides a way to stretch the mind and open oneself to reflections that go far beyond just television.

The relaxed Langhe atmosphere, a true panacea if one is unhappily accustomed to the suffocating huddles of other events, gives one a way to relax the mind and open up to moments and reflections that go far beyond “just television” and its broadcasts, and that help us better understand the world that TV sets out to tell.

Just one weekend away from the massive machine of the Book Fair, the Festival was able to carve out its own space and communicate its very personal vision to all visitors.

A landmark

With a packed program and important guests, the Festival has come a long way since its first edition in 2012, and today it is a key reference point for fans of television entertainment, and beyond.

Always receptive and ready to intercept anything that brings innovation to the small screen, the Festival for years now has also been a conscious storyteller of “new media”-from the Internet to social media.

360-degree TV…

Nothing escapes the meticulous eyes of those who organize the Festival, and so, even in 2025 those who expected to meet the protagonists of the most talked-about TV programs of recent times were not disappointed.

From the established stars of Masterchef, a now timeless format, to the rising stars of Home at First Sight, series of recent but undisputed success.

The TV Festival reconfirmed its ability to go beyond the classic and the popular: music, series, radio, podcasts–every nuance of entertainment found its place.

From the authoritative voices of culture and information, such as Antonio Padellaro and Gad Lerner, to the new face of historical popularization: the Doglianese Aldo Cazzullo, who with a fine reading on “The Bible” and his Una giornata particolare won a challenge and demonstrated how it is possible to bring the general public closer to topics of a certain depth.

And then also those who make culture today on new frontiers, such as the very young influencer Edoardo Prati, another guest speaker in Dogliani.

…and more

The Festival has reconfirmed its ability to go beyond the classic and the popular. Music, series, radio, news, podcasts. Every aspect of what is entertainment in 2025 found its space, with talks able to reveal its nuances and background, as well as the immense work that often lies behind it.

A mirror of the times

If as stated by Sky TG24 director Giuseppe De Bellis during a speech on Saturday, May 24, TV today cannot move at the supersonic speed of social media, but it can and must deepen and explain, TV Festival 2025 made itself a profound manifestation of this trend.

He spoke to everyone, explained and deepened. Showing the human and real side of who we are used to seeing behind a screen

In a world as increasingly complex as ours, the Festival was more than just a snapshot of contemporary television. It spoke to everyone, explained and deepened. By showing the human and real side of who we are used to seeing behind a screen, it made us empathize, reminded us of what we believe in and why we do it.

A choral and open vision

If today social media induces us to a worldview shaped by our interests and TV schedules are often too politicized, among the streets of Dogliani the voices were varied, diverse, and conflicting.

Among the streets of Dogliani, voices were varied, diverse, conflicting: the event welcomed them all, gave them space.

The event welcomed them all, gave them space, allowed the visitor to choose and, as per this year’s theme, to find themselves and find those behind the screens who share our ideas.

And yet, because of its nature as an outdoor event, the Festival also granted the opportunity to explore and question, to get in touch with what the algorithm excludes from our paradigms.

Who knows then, sipping coffee at the café in Umberto I Square, someone might have found themselves broadening their horizons.

A nicely enhanced setting

Events such as this are also a must-attend opportunity to tell the story and raise awareness of an area, and it is safe to say that Dogliani and the Langhe have found their best ally in the TV Festival.

Relaxed atmosphere, we said. Yes, because the Langhe is above all agriculture and the countryside in the popular imagination, an oasis of manicured natural harmony and a place to rediscover traditions and discover innovation and modernity.

A scenery mindful of a slow life that, though perhaps only more of a mirage, by its suggestion manages to reconnect visitors with their roots.

The Festival’s busy program and its locations, spread between the upper and lower parts of the small village of Dogliani, allowed as always to savor a bit of the Langhe atmosphere, to fill one’s eyes with verdant hills, perfectly aligned vines and Piedmontese architecture made up of white facades, neat little bricks and domes.

The Festival blended seamlessly with the backdrop of the Langhe, one without disturbing the other, but enhancing each other’s value

A cultural walk, we could then call it, punctuated by scents and flavors that remind us how much this host land has to offer. Impossible not to give in to the temptation to order a glass of wine or look for the perfect place to buy some local delicacy or consume it on the spot. Wandering around the painted and colorful alleyways of Dogliani, the impression is that the Festival has managed to integrate perfectly with the backdrop of the Langhe, one without disturbing the other, but enhancing each other.