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Alba — Cortile della Maddalena

World Market of the White Truffle of Alba

The historic heart of the event dedicated to Tuber magnatum Pico

from Saturday

01 November 2025

at 09:30

to Sunday

02 November 2025

at 19:00

The Alba White Truffle World Market is the place to buy magnificent specimens of Tuber magnatum Pico carefully selected by Alba White Truffle Sensory Analysis judges trained by the National Truffle Study Center.

Inside the Cortile della Maddalena, in Alba’s historic center, the Alba White Truffle World Market will be set up with an elegant open-air installation spanning over 2,000 square meters, ensuring adequate distancing while offering accessibility even in inclement weather.

Here you can purchase truffles directly from the Trifulao, the local truffle hunters, who sell fresh product every morning selected by the Truffle Judges of the Quality Commission trained by the National Truffle Study Center.

Alongside the Trifulao, the best local food products and fine wines from Langhe, Monferrato and Roero will be available for purchase.

Open every Saturday and Sunday through December 8 (inclusive).

Organized by

Ente Fiera Internazionale del Tartufo Bianco d’Alba

Begins

01 November 2025

at 09:30

Ends

02 November 2025

at 19:00

How to participate

Input

5.00 € full (plus online presale fees)

€6.00 full price (purchased on-site)

4.00 € groups over 30 people (plus online presale fees)

Free of charge Children and young people up to 15 years old, disabled and accompanying persons

Free for tour guides and group interpreters with a ticket

Dogs allowed

Entrance to the Alba White Truffle World Market + wine tasting:

You are entitled to a tasting of two wines at the Fair's Grand Enoteca and tastings at all the wine producers within the exhibition area.

The pocket and glass are complimentary.

Tasting coupon

€9.00 full price (plus online booking fees)

Available for purchase after adding the Alba White Truffle World Market admission ticket or an experience that includes it (Cooking Shows and Tasting Workshops) to your cart.

Indirizzo: Cortile della Maddalena, Via Luigi Paruzza, Alba, CN, Italia

Ente Fiera Internazionale del Tartufo Bianco d’Alba

L'Ente Fiera Internazionale del Tartufo Bianco d'Alba è una associazione costituita nel 2003, con lo scopo di organizzare e promuovere la Fiera Internazionale del Tartufo bianco d'Alba. E' un'organizzazione senza fini di lucro che ha tra i soci fondatori il Comune di Alba, l'Associazione Commercianti Albesi e la Giostra delle Cento Torri. Attualmente l'Ente Fiera si occupa della gestione della Fiera Internazionale del Tartufo bianco d'Alba (ottobre, novembre) e la Fiera Nazionale Vinum (aprile, maggio).