Sagra del Peperone: Opening Ceremony

Every year Carmagnola hosts the National Pepper Fair.

It is one of the largest and most qualified Italian events in the food and wine sector and the largest dedicated to an agricultural product, each year offering gastronomic, cultural, artistic, and sporting events and creative and engaging experiences for all senses and all age groups.

10 days of gastronomic, cultural and artistic events for all senses and all ages.

Council Chamber of the Municipality of Carmagnola

Territories to Savor: Food and Wine Tourism, Supply Chains and Made in Italy

6:30 PM

Special institutional event.

Moderator: Simona Riccio – Founder of Parla Con Me®, Agrifood Communication Strategist and LinkedIn Top Voice Italy

Participants:

• Gian Marco Centinaio – Vice President of the Senate of the Republic
• Rossana Turina – President of the Pinerolese and Valleys Tourism Consortium

On the opening day of the 77th National Pepper Fair of Carmagnola, an institutional discussion dedicated to food and wine tourism, agri-food supply chains, and the promotion of local territories.

The meeting, scheduled before the official opening of the Fair, will be an opportunity for dialogue between institutions and local stakeholders on the role of food as a lever for identity, culture, and economic development.

At the heart of the discussion: the value of local excellence, the promotion of Made in Italy, the attractiveness of territories, and the ability of agri-food supply chains to generate storytelling, development, and new opportunities for communities.

Fiera Lounge – Piazza S. Agostino

Inauguration

8:00 PM

Opening of the 77th edition of the National Pepper Fair with the traditional ribbon cutting.

The evening will be hosted by the well-known presenter and television personality Nicola Prudente, known as Tinto.

The 2026 edition’s special guest will be food blogger Sonia Peronaci, founder of the famous cooking portal Giallo Zafferano.

Opening ceremony with Carmagnola dance schools

From 10:00 PM

A dance show and more for the opening of the National Pepper Fair of Carmagnola.

Piazza Italia – Festival Forum

DJ Set: Wender

9:00 p.m.

Straight from Zoo di 105, the craziest show on Italian radio, comes a unique DJ set.

Among the most well-known voices and faces, Wender arrives at the console for an electrifying event, where dance music blends with his unique and edgy style.

Get ready to jump—see you at the stage!

The Fair

The National Pepper Fair of Carmagnola returns with a new edition full of flavors, events and tradition, accompanied by the lively Foro Festival, which enlivens the evenings with music, shows and performances.

The absolute star is the famous pepper, symbol of the territory, celebrated through exhibitions, tastings, cooking shows, cultural meetings and entertainment for all ages.

An unmissable event that combines agricultural excellence, gastronomy and culture, enhancing local productions and the identity of the territory.