Asti Langa

Bersano Historic Wineries

Wine Producer in Nizza Monferrato

Business Hours

9:00 → 13:00
14:00 → 18:00

Closing Day



If you want to drink well, buy a vineyard.
Arturo Bersano

Bersano is first and foremost a desire to protect and maintain agricultural culture, telling the whole world about the wine identity of the Piedmont region.

In fact, the winery produces a wide range of wines typical of the area, made in the Langhe and Monferrato where each soil gives the grapes unique characteristics.

Barolo, Barbera d’Asti, Barbaresco, Nebbiolo, Roero Arneis and Gavi, and the sweet Brachetto and Moscato are some of the labels to be discovered during the farm tour and at guided tastings.

Philosophy Bersano

The Massimelli family, owners since 1985, is daily committed to spreading the ideals already pursued since the early 1900s by founder Arturo Bersano, aware of the need to preserve the essence of the land as a precious asset, honoring the values handed down by previous generations.

Bersano has been cultivating Piedmont vineyards since 1907

The Bersano brand now holds the largest vineyard estate in Piedmont: the best grapes are selected from the 230 hectares owned, guaranteeing the best quality and controlling the entire production process.

An identity that is not only identified in the wines, but also in the presence of 10 farmsteads scattered across the countryside, a symbol of a rural world capable of change while maintaining a firm relationship with the past.

This winery continues to write the history of Piedmontese winemaking, shared with the visiting guest through stories, tastings and museum experiences of international significance.

Bersano is Piedmontese pride and represents the homeland in the world, with its presence in more than 40 countries.

A story that
begins in 1907

in Nizza Monferrato

Bersano is a guardian of elegance and loyalty to tradition

In 1912 Arturo Bersano, a lawyer by profession and winemaker by passion, purchased Cascina Cremosina and the surrounding vineyards in Nizza Monferrato.

The farmstead dates back to the 16th century and its place name, from the adjective hermosa or splendid, harkens back to the ancient Spanish dominions over the lands of Monferrato.

After taking over his father Giuseppe's winery and making it one of Piedmont's most renowned wineries, in 1961, as a passionate collector, Arturo Bersano founded the Museo delle Contadinerie, one of the first museums dedicated to the tools and implements of the farming world, now listed as a UNESCO heritage site.

A few years later, the Bersano Print Collection, one of the largest collections of prints, drawings, engravings and books on wine and viticulture, was born.

1964 is the year of the Confraternity of Bagna Cauda, a congregation devoted to the enhancement of Piedmontese food and wine that counts among its members illustrious names.

In 1968, with the purchase of Cascina Badarina in Serralunga d'Alba, Bersano became one of the first producers to make a major contribution to the success of Barolo.

In the early 1970s, Bersano, in poor health, sold the company.

Commendatore Ugo Massimelli acquired the business in 1985, modernizing and expanding it with the purchase of new vineyards and farmhouses in the most prestigious areas of Langhe and Monferrato.

The year 2000 marked the beginning of a long path that would lead to the birth of the new Nizza DOCG appellation, thanks to the recognition of the Nizza subzone.

Today, daughter Federica, flanked by her sisters and son, carry on the founder's philosophy, consolidating the Bersano brand and enhancing the company's heritage.

The Wines

Proprietary grapes processed and selected for uncompromising quality

Surrounding the 10 estate farmsteads are most of the vineyards arranged in the sunniest and best-exposed areas: each wine is produced in its chosen terroir, the characteristics of which are reflected in each glass served at the table.

With Bersano, you are immediately in the vineyard.
Arturo Bersano

I Cru

Bersano offers two Barolo labels enhanced by the choice to vinify individual crus, or a specific area producing exclusively a specific type of fine wine.

Barolo DOCG is thus present in the Cannubi and Badarina versions. The former comes from the most important plot within the Barolo appellation, the latter is obtained from the vineyard of the same name in Serralunga d’Alba.

Nizza, made from 100% Barbera d’Asti grapes, is flanked by Ruché, the iconic wine of Monferrato.

The latter is a rare native Piedmontese grape variety grown in a restricted area of Monferrato Astigiano around Castagnole and rediscovered around the 1970s by the village’s farmer-parish priest Don Giacomo Cauda.

These wines go well with elaborate traditional dishes, red meats, game and strong-tasting cheeses.


Dedicated to founder Arturo Bersano, Arturo classic method sparkling wine is featured in Brut, Brut Rosé and Pas Dosè versions.

Vinified exclusively from Pinot Noir grapes, the Pas Dosé is distinguished by the length of bottle re-fermentation and rest on the lees for a minimum of 66 months.

Excellent as an aperitif, they go well with fish, medium-aged cheeses, delicate white and red meats.

Produced Wines

Barolo DOCG, Nizza DOCG, Ruché di Castagnole Monferrato DOCG, Metodo Classico, Spumante Metodo Classico, Barbaresco DOCG, Nebbiolo DOC, Barbera d'Asti DOCG, Barbera d'Alba DOC, Dolcetto d'Alba DOC, Dolcetto d'Asti DOC, Grignolino d'Asti DOC, Gavi DOCG, Roero Arneis DOCG, Piemonte DOC Sauvignon, Piemonte DOC Rosato, Moscato d'Asti DOCG, Brachetto d'Acqui DOCG, Pinot Spumante Brut, Brachetto d'Acqui DOCG

Vineyards Extension

230 Ha

N° of Bottles


Vineyards Location

Nizza Monferrato, Agliano Terme, Vaglio Serra, Serralunga d'Alba, Castenuovo Belbo, Castel Boglione, Incisa Scapaccino, Mombaruzzo

Agricultural Method

Integrated pest management

Visits & Tastings

Different types of experiences within the historic Bersano Cellars

Enoteca Bersano is the gateway to the corporate world. Here it is possible to buy wines, typical Monferrato products and conduct tours always including a visit to historic wineries and museums and tasting.

Each tasting includes tasty breadsticks and water. Each experience lasts about two hours.

The Selection → 80.00 € /person

Designed for those who love great wines:

  • Arturo Sparkling Wine Classic Method Pas Dosé
  • Nizza DOCG Riserva Generala
  • Barolo DOCG Riserva Cannubi
  • Barolo DOCG Badarina
  • Barolo DOCG Riserva Badarina

Our story → 50.00 € /person

Route discovery of 5 wines that have made winery history:

  • Classic Method Brut Sparkling Wine Arturo
  • Ruché di Castagnole Monferrato DOCG San Pietro
  • Nizza DOCG Cremosina
  • Nizza DOCG Riserva Generala
  • Barolo DOCG Badarina

Barbera and Nzza → 35.00 € /person

Experience focused on Monferrato’s iconic wine, Nizza:

  • Barbera d’Asti DOCG 4 Sorelle
  • Barbera d’Asti DOCG Superiore Costalunga
  • Nizza DOCG Cremosina
  • Nizza DOCG Riserva Generala

The Langhe → 25.00 € /person

Route discovery of 5 iconic Langhe wines:

  • Dolcetto d’Alba DOC Coldelfosso
  • Barbera d’Alba DOC Sanguigna
  • Nebbiolo d’Alba DOC Paisan
  • Barbaresco DOCG Mantico
  • Barolo DOCG Nirvasco

The Monferrato → 20.00 € /person

Discovery tour of 5 iconic wines from Monferrato, the winery’s territory of origin:

  • Classic Method Sparkling Wine Brut Rosé Arturo
  • Gavi DOCG Mirage
  • Barbera d’Asti DOCG Superiore Costalunga
  • Grignolino d’Asti DOC Valdelsalto
  • Moscato d’Asti DOCG Monteolivo

Each experience can also become a gift that can be purchased from the official website.

Animals are not allowed while visiting the winery. For visits on Mondays, Sundays and holidays, please contact the company directly.

Event locations

The historic Bersano Cellars also open their doors to industry professionals and those looking for a special location for an event.

The same can be carried out either inside the barrique cellar, the room used for the maturation and aging of wines, the salon, or in one of the farmhouses on the property.


max 180 people

Visit Duration




Tasting Price

Starting at 20€

Bersano Museums

Witnessing and preserving the rural culture of Piedmont

Winery tours include a visit to the Bersano Museums: such an experience allows visitors to retrace the steps of those who daily lived in the countryside, used materials and kept alive traditions born in the mists of time, but which inspired the technological evolutions available today.

A journey through time capable of telling engaging stories even for the younger generations taking part.

I had long been persuading myself that everything the farmers had created to work the land, to live and to hope, was disappearing

Museum of Peasantry

Designed in 1950 and built in 1961, the Farmers’ Museum was expanded by Arturo Bersano throughout his lifetime.

It is a true ethnographic wine museum and is one of Italy’s major museums of this type.

It collects unique pieces and rarities that have allowed it to be included in the list ofUNESCO protected properties.

Museum of Wine Prints

The collection of enoic prints is housed inside the 1970s Art Nouveau building that was once the home of the Bersano family.

Here we show how the world of wine can cross different genres: painting, poetry, graphics. Testifying to this are unique documents, rare texts, prints, paintings and drawings.

Experiences in Bersano farmsteads

Today, as in the past, Bersano cares for ten estate farmsteads that are true landmarks identifying a wine and the territory within which they are found.
In these farmsteads take won selections and Bersano reserves: The Cremosin and Cascina San Michele in Nizza Monferrato, La Generala in Agliano Terme, Cascina Badarina in Serralunga d'Alba, Cascina La Prata extended between the municipalities of Nizza Monferrato and Vaglio Serra, Cascina Castelgaro in Castel Boglione and Cascina Pallavicini in Mombaruzzo.

Prices & Services

Winery experiences

Types of tasting

  • The Selection → €80.00 per person
  • Our history → €50.00 per person
  • Barbera and Nizza → 35.00 € per person
  • The Langhe → €25.00 per person
  • The Monferrato → €20.00 per person

Each tasting includes tasty breadsticks and water.


Pets Allowed Meeting Room Direct Sales WiFi Parking Lot Private Park Caravan Parking

Accepted Payments

Visa / Cartasi Mastercard Satispay Bank Transfer Cash


Bersano, Piazza Dante, Nizza Monferrato, AT, Italia
Directions ↝

The Tuesday market in Canelli

Piazza Carlo Gancia, Canelli, AT, Italia
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The parish church of saint George

Via XX Settembre, 12, 14058 Sessame AT, Italia
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