€15

per Person

The Four Superiors at the Ugo Balocco winery

Tasting of 4 flagship wines from the winery + samples of typical local products

The wonderful Monferrato region and the family hospitality you feel in this small winery provide the backdrop for discovering the area's most representative wines

The Ugo Balocco winery stands on one of the most beautiful hills in Monferrato. From this position, you can see the profiles of neighboring villages perched on rolling hills and the Alpine arc, which offers one of Piedmont’s most evocative and colorful views on clear autumn days.

The labels produced are the classic and important wines of the region: Barbera d’Asti, Dolcetto, Moscato d’Asti, Dry Moscato and Nizza DOCG.

The latter is produced exclusively in certain municipalities in the province of Asti bordering the town of Nizza Monferrato.

The unique feature is the bottle labels: they aren’t just simple illustrations, but memories linked to childhood and moments from the past narrated by Luca and Simone Balocco, Ugo’s grandsons.

The visit and tasting

We offer you a tasting of 4 flagship wines from our production accompanied by a sampling of local products (cold cuts and cheeses), combined with a winery tour.

The winery tour will allow you to discover the steps that lead to the finished product, the work in the vineyard and cellar, and the unique characteristics of the area.

If you wish and weather permitting, it’s possible to organize a short walk in the vineyard among the Barbera and Moscato rows adjacent to the winery.

The Four Superiors Tasting → €15.00

This is a special experience that will guide you to discover the winery’s crown jewels:

  • Barbera d’Asti DOCG Fredo,
  • Dry Moscato Pina,
  • Moscato d’Asti DOCG Canelli Pina,
  • Nizza DOCG Giulio

The tasting includes samples of typical local products and three different types of hazelnuts—roasted, sugared, or salted—produced by the farm.

Price

€15 per Person

Duration

1h 30min

Philosophy

A journey between past and present

The experience

In the winery, you follow the journey of the grapes

The reception

A family-run experience
  • I fratelli Simone e Luca con il nonno Ugo Balocco

    Philosophy

    A journey between past and present

    You'll enjoy an authentic experience that respects ties to the past: the recent renovation of the winery has preserved the exposed brick, barrel vaults, and Langa stone masonry, with a focus on practical and functional aspects.

  • Ugo Balocco - La vendemmia manuale

    The experience

    In the winery, you follow the journey of the grapes

    During the visit, you follow the same path through the winemaking and aging rooms taken by the grapes, from the moment they arrive in the courtyard, well-protected in perforated crates, until bottling and labeling.

  • Ugo Balocco - Attenzione per la natura e per la biodiversità

    The reception

    A family-run experience

    Meeting Luca and Ugo Balocco offers a unique opportunity to learn, directly from the source, about the passion and secrets that make their wines unique. Ugo is the company's historical memory as well as a storyteller of anecdotes for guests

Hugh Balocco

If the activity inspires you, discover more about the business behind it

The Ugo Balocco company is located in San Marzano Oliveto, a small village of about 1,000 inhabitants, dominated by the medieval Asinari Castle of San Marzano.

The winery stands on one of the most beautiful hills of Monferrato. From this position it is possible to catch a glimpse of the outlines of the neighbouring villages perched on the soft hills and the Alpine arc, which on clear autumn days offers one of the most evocative and colourful panoramas of Piedmont.

A Family Business

All aspects of the company are overseen by the family and the labels are the classic wines of the area: Barbera d’Asti, Dolcetto and Moscato. The novelty for autumn 2022 concerns Nizza DOCG, produced exclusively in certain municipalities in the province of Asti bordering the municipality of Nizza Monferrato.

The work is carried out with the utmost respect for nature: quality is already sought in the vineyard through its care and carefully selecting the grapes: thanks to the knowledge of each production area, it has been understood over time how to select and what each vineyard has to offer.

Spring Green News

From spring 2023, a recharging station for electric vehicles, cars and motorbikes, is available to guests, demonstrating the company’s focus on going green.

Promotion of the Italian quality wine sector

Ugo Balocco is a member winery of Fivi, the Italian Federation of Independent Winegrowers.

This is an association that focuses on the winemaker, understood as a figure representing the entire supply chain: from the deep link with the territory, of which they feel like custodians, to the glass, for which they are the guarantor in a direct relationship with the final consumer.