{"id":302230,"date":"2026-04-13T15:46:34","date_gmt":"2026-04-13T13:46:34","guid":{"rendered":"https:\/\/langhe.net\/302230\/loveroero-lovemonferrato-discover-roero-monferrato\/"},"modified":"2026-04-13T15:50:28","modified_gmt":"2026-04-13T13:50:28","slug":"loveroero-lovemonferrato-discover-roero-monferrato","status":"publish","type":"post","link":"https:\/\/langhe.net\/en\/302230\/loveroero-lovemonferrato-discover-roero-monferrato\/","title":{"rendered":"LoveRoero and LoveMonferrato: two territories, a new way to tell their story"},"content":{"rendered":"\n<p>There are stories that start from a specific place and then expand over time, following a <strong>natural evolution<\/strong>.<\/p>\n\n<p>Ours begins in <a href=\"https:\/\/langhe.net\/en\/town\/alba-piedmont\/\">Alba<\/a>, in 1998, when Langhe.net took shape in a context where <strong>tourist interest <\/strong>was certainly not what it is today and <strong>digital tourism<\/strong> was still entirely to be built. <\/p>\n\n<p>The Langhe were <strong>the first story<\/strong>, a structured look at an area that over the years would win over an increasingly wide audience, eventually becoming <strong>one of the most sought-after international destinations<\/strong>.<\/p>\n\n<p>Today our base is in <a href=\"https:\/\/langhe.net\/en\/town\/albaretto-torre-piedmont\/\">Albaretto della Torre<\/a>, in Alta Langa, where the hills change, rise, <strong>become harsher<\/strong> and less &#8220;tame.&#8221;<\/p>\n\n<p>In this article, however, we want to tell you how, over the years, <strong>our gaze has opened up to new directions<\/strong>: those of <strong>two extraordinary areas<\/strong>, with a <strong>strong identity<\/strong> and a <strong>bold character<\/strong>, which we have deeply fallen in love with: Roero and Monferrato.<\/p>\n\n<h2 class=\"wp-block-heading\">Roero: sand, Rocche, and character<\/h2>\n\n<p>Roero <strong>immediately breaks the mold<\/strong>. Just a few kilometers from the Langhe, the hills become more <strong>irregular<\/strong>, vineyards alternate with <strong>woods <\/strong>and <strong>orchards<\/strong>, and the presence of sand\u2014a rare and distinctive element\u2014<strong>completely changes the perception<\/strong> of the territory. <\/p>\n\n<figure class=\"wp-block-image size-landscape-lg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"875\" src=\"https:\/\/langhe.net\/wp-content\/uploads\/2023\/11\/Rocche-Roero-1400x875.jpeg\" alt=\"\" class=\"wp-image-239762\" srcset=\"https:\/\/langhe.net\/wp-content\/uploads\/2023\/11\/Rocche-Roero-1400x875.jpeg 1400w, https:\/\/langhe.net\/wp-content\/uploads\/2023\/11\/Rocche-Roero-900x563.jpeg 900w, https:\/\/langhe.net\/wp-content\/uploads\/2023\/11\/Rocche-Roero-550x344.jpeg 550w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">The Rocche of Roero<\/figcaption><\/figure>\n\n<p>The <a href=\"https:\/\/langhe.net\/en\/sight\/the-rocche-in-roero\/\">Rocche of Roero<\/a>, with their <strong>steep cliffs<\/strong> and deep gullies, tell <strong>an ancient geological story <\/strong> and convey the idea of a <strong>landscape in constant motion<\/strong>.<\/p>\n\n<p>The towns of Roero also reflect this energy. <a href=\"https:\/\/langhe.net\/en\/town\/bra-piedmont\/\">Bra<\/a> remains the <strong>most dynamic reference point<\/strong>, but it is by climbing the ridges that everything becomes more expansive and suggestive, among <strong>small villages<\/strong>, <strong>natural viewpoints<\/strong>, and vistas that change at every turn.<\/p>\n\n<p>Places like <a href=\"https:\/\/langhe.net\/en\/town\/guarene-piedmont\/\">Guarene<\/a>, <a href=\"https:\/\/langhe.net\/en\/town\/magliano-alfieri-piedmont\/\">Magliano Alfieri<\/a>, or <a href=\"https:\/\/langhe.net\/en\/town\/monta-piedmont\/\">Mont\u00e0<\/a> overlook the Tanaro valley with wide, continuous views, while <a href=\"https:\/\/langhe.net\/en\/town\/santo-stefano-roero-piedmont\/\">Santo Stefano Roero<\/a> and <a href=\"https:\/\/langhe.net\/en\/town\/vezza-piedmont\/\">Vezza d\u2019Alba<\/a> follow the line of the Rocche, between <strong>interrupted vineyards<\/strong> and <strong>wilder stretches<\/strong>. <\/p>\n\n<figure class=\"wp-block-image size-landscape-lg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"875\" src=\"https:\/\/langhe.net\/wp-content\/uploads\/2025\/10\/parco-sandretto-re-rebaudengo-guarene-eventi-1400x875.jpg\" alt=\"sandretto re rebaudengo park guarene - events\" class=\"wp-image-293669\" srcset=\"https:\/\/langhe.net\/wp-content\/uploads\/2025\/10\/parco-sandretto-re-rebaudengo-guarene-eventi-1400x875.jpg 1400w, https:\/\/langhe.net\/wp-content\/uploads\/2025\/10\/parco-sandretto-re-rebaudengo-guarene-eventi-900x563.jpg 900w, https:\/\/langhe.net\/wp-content\/uploads\/2025\/10\/parco-sandretto-re-rebaudengo-guarene-eventi-550x344.jpg 550w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Sandretto Re Rebaudengo Park, Guarene<\/figcaption><\/figure>\n\n<p><a href=\"https:\/\/langhe.net\/en\/town\/canale-piedmont\/\">Canale<\/a> is <strong>one of the liveliest centers<\/strong> of Roero, with its <strong>historic porticoed layout <\/strong>along the main street, its wineries, shops, and <strong>a calendar of events<\/strong>\u2014most notably the <strong>Peach Fair<\/strong>\u2014that make it something of a nerve center for the area. <\/p>\n\n<h2 class=\"wp-block-heading\">Monferrato: breadth, stratification, widespread identity<\/h2>\n\n<p>Monferrato stands out for its <strong>breadth and complexity<\/strong>: it is vast, and the hills follow one another with a <strong>soft, continuous flow<\/strong>, creating a <strong>landscape that changes slowly<\/strong> and requires time to be understood.<\/p>\n\n<p>Here, there is no single center, but a <strong>network of places<\/strong> that together build an articulated and layered identity.<\/p>\n\n<p>Asti represents a <strong>historical and cultural reference<\/strong>, but Monferrato expresses itself fully through a <strong>plurality of centers<\/strong>. <\/p>\n\n<p>Among these are <strong>Nizza Monferrato<\/strong>, strongly linked to Barbera, <a href=\"https:\/\/langhe.net\/en\/city\/canelli-piedmont\/\" id=\"226\">Canelli<\/a><strong>,<\/strong> with its UNESCO heritage underground cathedrals, <strong>Casale Monferrato<\/strong>, elegant and rich in history, and <strong>Acqui Terme<\/strong>, famous for its <strong>millennial thermal springs<\/strong> and for the &#8220;Bollente,&#8221; the hot water spring that gushes at over 70\u00b0C in the historic center.<\/p>\n\n<figure class=\"wp-block-image size-landscape-lg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/langhe.net\/wp-content\/uploads\/2025\/04\/cattedrali-sotterranee-vinum-eventi-1400x700.jpg\" alt=\"underground cathedrals vinum - events\" class=\"wp-image-280296\"\/><figcaption class=\"wp-element-caption\">Underground cathedrals <\/figcaption><\/figure>\n\n<p>This <strong>complexity is also found in the wines<\/strong>: Barbera is expressed in many forms, from more immediate profiles to more structured ones, while grape varieties like <strong>grignolino<\/strong> and <strong>ruch\u00e8 <\/strong>offer less conventional interpretations.<\/p>\n\n<p>Monferrato<strong> builds itself over time<\/strong>, through a sum of experiences that together return a deep and coherent identity.<\/p>\n\n<h2 class=\"wp-block-heading\">A new story<\/h2>\n\n<p>The Langhe have <strong>the merit of having attracted international tourism<\/strong>, building a strong and recognizable image over the years, and shining a spotlight on an area that is now a <strong>benchmark in the global food and wine scene<\/strong>.<\/p>\n\n<p>This journey has also paved the way for greater attention toward the surrounding areas.<\/p>\n\n<p>Precisely for this reason, today it is <strong>essential to change perspective<\/strong>. Roero and Monferrato <strong>cannot be read as an extension of the Langhe<\/strong>, nor as a variation of them.  <\/p>\n\n<figure class=\"wp-block-image size-landscape-lg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"875\" src=\"https:\/\/langhe.net\/wp-content\/uploads\/2026\/04\/Monferrato-1400x875.jpeg\" alt=\"\" class=\"wp-image-302024\" srcset=\"https:\/\/langhe.net\/wp-content\/uploads\/2026\/04\/Monferrato-1400x875.jpeg 1400w, https:\/\/langhe.net\/wp-content\/uploads\/2026\/04\/Monferrato-900x563.jpeg 900w, https:\/\/langhe.net\/wp-content\/uploads\/2026\/04\/Monferrato-550x344.jpeg 550w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n<p>They have their own characteristics, both in landscape and flavors, and require a dedicated look, capable of highlighting their differences without flattening them. <\/p>\n\n<p>Telling their story means <strong>moving beyond established logic<\/strong> and building a new language, <strong>more true to reality <\/strong>and less tied to comparison. <\/p>\n\n<h2 class=\"wp-block-heading\">LoveRoero and LoveMonferrato: consolidating the new path<\/h2>\n\n<p>In recent years <strong>we have started working in an increasingly concrete way<\/strong> on these territories with our <strong>tour operator<\/strong>: we have <strong>designed experiences<\/strong>, organized tastings, <strong>built itineraries<\/strong>, and launched projects that focus on <strong>food and wine<\/strong> and <strong>direct contact<\/strong> with the landscape and the people. <\/p>\n\n<p>This work has led us to <strong>build relationships<\/strong> with producers, artisans, and local businesses that contribute every day to defining the identity of these areas, which are absolutely worth discovering.<\/p>\n\n<p>It is precisely from this continuous dialogue that a clear awareness is born: there is still much to tell. Not because <strong>Roero<\/strong> and <strong>Monferrato <\/strong>are little-known places, but because they have often been observed only in part, without a <strong>narrative capable of conveying all their complexity<\/strong>. <\/p>\n\n<figure class=\"wp-block-image size-landscape-md\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"563\" src=\"https:\/\/langhe.net\/wp-content\/uploads\/2026\/04\/Vigneti-in-Monferrato--900x563.jpeg\" alt=\"Vineyards in Monferrato\" class=\"wp-image-302028\" srcset=\"https:\/\/langhe.net\/wp-content\/uploads\/2026\/04\/Vigneti-in-Monferrato--900x563.jpeg 900w, https:\/\/langhe.net\/wp-content\/uploads\/2026\/04\/Vigneti-in-Monferrato--1400x875.jpeg 1400w, https:\/\/langhe.net\/wp-content\/uploads\/2026\/04\/Vigneti-in-Monferrato--550x344.jpeg 550w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n<p>From these premises, <strong>LoveRoero<\/strong> and <strong>LoveMonferrato<\/strong> are born\u2014two brands that mark the beginning of <strong>a new phase <\/strong>of our journey. It is not simply about two new brands, but about the development of dedicated content, <strong>experiences<\/strong>, and <strong>collaborations<\/strong>. <\/p>\n\n<p>In the coming months, new initiatives, events, and <strong>editorial projects<\/strong> will take shape, directly involving those who live and work in these areas with the intention of <strong>building a narrative<\/strong> that is not just descriptive, but manages to <strong>convey the real value of these places<\/strong>, highlighting what makes them unique.<\/p>\n\n<h2 class=\"wp-block-heading\">Stay updated, so you don&#8217;t miss the best<\/h2>\n\n<p>What we are starting <strong>is not a short-term project<\/strong>, but a path destined to evolve over time. The goal is to accompany the <strong>growth of an increasingly concrete interest<\/strong> toward Roero and Monferrato, offering tools and content that allow you to <strong>discover them in a conscious way<\/strong>. <\/p>\n\n<p>If the Langhe represented the beginning, today Roero and Monferrato are <strong>a natural continuation of that story<\/strong>.<\/p>\n\n<p>A step that <strong>does not replace<\/strong>, but enriches, opening <strong>new possibilities for exploration.<\/strong> And the certainty, more than just a feeling, is that there is still much to see, to experience, and to tell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new narrative focusing on Roero and Monferrato, distinct, authentic territories still full of things to discover.<\/p>\n","protected":false},"author":410,"featured_media":296393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1263],"tags":[],"lgarea":[1647,17],"class_list":["post-302230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vacation-ideas","lgarea-monferrato-en","lgarea-roero-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LoveRoero and LoveMonferrato | two new territories to discover<\/title>\n<meta name=\"description\" content=\"A new narrative focusing on Roero and Monferrato, distinct, authentic territories still full of things to discover.\" \/>\n<meta name=\"robots\" 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