{"id":300128,"date":"2026-03-06T11:06:36","date_gmt":"2026-03-06T10:06:36","guid":{"rendered":"https:\/\/langhe.net\/?p=300128"},"modified":"2026-03-06T11:20:05","modified_gmt":"2026-03-06T10:20:05","slug":"women-wine-5-malabaila","status":"publish","type":"post","link":"https:\/\/langhe.net\/en\/300128\/women-wine-5-malabaila\/","title":{"rendered":"Women and Wine #5 Malabaila"},"content":{"rendered":"\n

On the occasion of Women’s Day<\/a> we publish a new installment of our column paying tribute<\/strong> to the great women of the Langhe<\/strong>: both those whose names are well known and those who acted “in secret,” and who had to carve out their place in the world during particularly difficult times.<\/p>\n\n\n\n

Women and wine, the voice of the producers of Langa, Roero and Monferrato<\/h2>\n\n\n\n

“Women and wine<\/strong>” aims to be a column that gives voice, time after time, to female figures<\/strong> in the enology and viticulture of Langhe, Roero and Monferrato. These are stories chosen for tenacity<\/strong>, courage, that in our opinion have something to teach<\/strong>. <\/p>\n\n\n\n

How masculine is the world of wine still? Does any trace still remain, in any way, of the “roles<\/strong>” of the past? Without knowing the answer, but with an interest in asking the question<\/strong>, we interview some of the women who are writing a new chapter in the history of this area.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

To tell the story of the Malabaila<\/a> winery, we chose a specific perspective<\/strong> within a centuries-long history: not that of the most distant origins<\/strong>, which date back to the late fourteenth century<\/strong>, but that of a more recent journey<\/strong>, made of fraternal relationships and shared choices. <\/p>\n\n\n\n

It’s a story that begins with the meeting of two families<\/strong> and a friendship that grew over time: that between Alfredo and Corradino, sons of different worlds but united since they were young<\/strong>, first as inseparable friends<\/strong>, then as business partners. <\/p>\n\n\n\n

Around them, a company takes shape that evolves naturally: from production started in the 1950s inside the Castle of Canale<\/strong>, to the move, in 2000, to the current location. <\/p>\n\n\n\n

Today, this story passes through four female voices<\/strong>: Lucrezia and Lavinia, Francesca and Federica. Two pairs of sisters, daughters of that fraternal friendship<\/strong> that marked previous generations, and protagonists of a present that looks forward<\/strong> without severing its roots. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It’s with Federica that the main dialogue of this interview develops, in a very pleasant conversation where she becomes the spokesperson for the story<\/strong>, accompanied by Lucrezia’s responses, directly involved in some questions.<\/p>\n\n\n\n

How do you work together on a daily basis, bringing together different skills and experiences and finding a balance between different sensibilities?<\/h4>\n\n\n\n

FEDERICA<\/span> \u2014 We are four very different people in terms of character, training and experience, but deeply united by a bond<\/strong> that goes beyond work. Our strength lies right here: in mutual trust<\/strong> and in the ability to support each other<\/strong>, naturally weaving together different skills and sensibilities. <\/p>\n\n\n\n

\n

More than a rigid division of roles, ours is a network of collaborations that converges in a common direction: to grow Malabaila while respecting its identity<\/p>\n<\/blockquote>\n\n\n\n

At the center of this balance is Lucrezia, who now leads the commercial side<\/strong>, particularly export and communication, taking the wine beyond the company’s borders<\/strong> and building relationships and markets. <\/p>\n\n\n\n

Alongside her, my sister Francesca handles administration and company organization<\/strong> in the post-production phase, coordinating everything that happens from bottling onward<\/strong> and making possible, behind the scenes, what then reaches the public.<\/p>\n\n\n\n

\n
\"\"
Lucrezia and Lavinia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Collaborations then develop in a cross-functional way<\/strong>: Lucrezia and Lavinia work together both in representation in certain markets and in graphic and creative support<\/strong>, thanks to Lavinia’s training in graphic design. Lucrezia and I share trade shows<\/strong>, tastings and field experiences<\/strong>, combining commercial vision and international perspective. <\/p>\n\n\n\n

With my sister I handle hospitality at the winery<\/strong>, rebranding and wine tourism development<\/strong>, while with Lavinia we recently worked on the new website, a project that combines writing and visual identity.<\/p>\n\n\n\n

Was there a moment when you realized that wine, for you, was not just a product or a job, but a true language?<\/h4>\n\n\n\n

FEDERICA<\/span> \u2014 Yes, and it’s tied to a very specific memory<\/strong>. It happened during a Vinitaly, one evening when I went to dinner with my dad<\/strong>. I asked him why this world was so important to him, what had driven him to do this for his entire life<\/strong>. <\/p>\n\n\n\n

He answered that wine was his way of knowing the world<\/strong>. Through wine he traveled, met people, built relationships, even without knowing English well. <\/p>\n\n\n\n

\"\"
Federica Falletti <\/figcaption><\/figure>\n\n\n\n

In that moment I understood that wine can be a language<\/strong> that’s inclusive, capable of bringing people together around a glass. That’s when I started to see it not just as something “technical” or commercial, but as a space for connection<\/strong>. <\/p>\n\n\n\n

The wine world has long been a predominantly male environment. Have you experienced difficulties along your journey? <\/h4>\n\n\n\n

FEDERICA<\/span> \u2014 There have been difficulties, especially at the beginning. The main one was having to prove competence<\/strong> and credibility<\/strong>, often more than necessary. In a historically male sector, and even more so in a family business, it happens that people assume you don’t know how to do certain things<\/strong> or can’t manage them. <\/p>\n\n\n\n

\n

The difference is made by unity: collaboration, networking and mutual support are changing the sector<\/p>\n<\/blockquote>\n\n\n\n

This emerged particularly for those who, like Lucrezia, were immediately exposed in dealing with the market and the outside world<\/strong>.<\/p>\n\n\n\n

Today, however, something is changing<\/strong>. Not only because of greater general awareness, but above all thanks to unity among women<\/strong>: collaborating, networking, supporting each other even across different realities is generating real and concrete change. <\/p>\n\n\n\n

In your work, a very balanced relationship between generations emerges. What role does Alfredo have in the company today? <\/h4>\n\n\n\n

FEDERICA<\/span> \u2014 Alfredo, my and Francesca’s father, is still today the point of reference in the cellar<\/strong> and he’s the one who leads the production side. What really makes the difference<\/strong>, compared to other stories involving multiple generations working together, is the trust he has in us<\/strong>. <\/p>\n\n\n\n

\"\"
Francesca Falletti<\/figcaption><\/figure>\n\n\n\n

His approach is very clear: “you go ahead, if something happens I’m here.” This has allowed us to act without ever feeling held back<\/strong>, giving us the chance to dive in, to take risks, to make mistakes and grow. <\/p>\n\n\n\n

Decisions come from discussion<\/strong>, not from a rigid hierarchy. In all aspects of company management<\/strong>, even in key moments of production, one of us is always involved<\/strong>, there’s a balance that combines experience with a fresh perspective and we really like that. <\/p>\n\n\n\n

Art is a very recognizable element in Malabaila’s identity, especially through the labels. What role does visual language play for you in telling the story of the wines? <\/h4>\n\n\n\n

LUCREZIA<\/span> \u2014 Visual language<\/strong> has always been fundamental for me, also as an explanatory tool<\/strong>. Since our wines are different from each other, we felt the need to bring out the personality of each one<\/strong>. <\/p>\n\n\n\n

From this came the idea of pairing each label with a different animal: figures that, in different ways, always have a connection with the wine itself<\/strong> and with what it represents.<\/p>\n\n\n\n

\"\"
Lucrezia Carrega<\/figcaption><\/figure>\n\n\n\n

Often, when I tell the story of a wine, I start precisely from the image<\/strong>. The painting becomes a key to interpretation, an entry point<\/strong> that helps you enter into the character of the wine even before tasting. It’s not a decorative element, but a true language that accompanies the technical part and makes the story more immediate and personal. <\/p>\n\n\n\n

Where does Donna Costanza come from and what kind of story does it want to bring within Malabaila?<\/h4>\n\n\n\n

FEDERICA<\/span> \u2014 Donna Costanza<\/em> comes first of all from a personal story. It’s a tribute that Corradino, Lucrezia and Lavinia’s father, wanted to dedicate to his wife Costanza<\/strong>, a second line of wines, distinct but complementary<\/strong> to the main Malabaila label. <\/p>\n\n\n\n

Under the name Donna Costanza<\/em> come together the wines<\/strong> that, in our view, best express freshness<\/strong>, spring aromas, an idea of lightness and immediacy. <\/p>\n\n\n\n

\"\"
Malabaila – cellar<\/figcaption><\/figure>\n\n\n\n

It’s a smaller circle, but conceived as a complete snapshot of our vineyards<\/strong> and the territory, ranging from sparkling wine to fermented grape must, passing through Arneis, ros\u00e9 and young Nebbiolo, up to Roero Riserva<\/strong>, chosen to close the journey and fully represent our identity.<\/p>\n\n\n\n

It’s a line that looks very much to the present<\/strong>, but also opens to what’s to come: a different way of telling the Malabaila story, which in the coming months will be at the center of new initiatives related to spring<\/strong> and the way we experience the winery.<\/p>\n\n\n\n

What advice would you give to a young woman approaching the wine world for the first time today?<\/h4>\n\n\n\n

FEDERICA<\/span> \u2014 I would say first of all to accept that at the beginning you can’t know everything<\/strong>. It’s a complex world, very much tied to experience<\/strong>, and this can make you feel disoriented. <\/p>\n\n\n\n

The risk is trying to say “the right thing,” to let yourself be influenced<\/strong> by those who seem more expert, losing touch with what you really perceive.<\/p>\n\n\n\n

The most important advice I can give is to always bring yourself<\/strong>. Learn, certainly, but without erasing yourself<\/strong>. And seek discussion, unity, collaboration: especially with other women. <\/p>\n\n\n\n

Looking to the future, what kind of mark would you like to leave as a company?<\/h4>\n\n\n\n

FEDERICA<\/span> \u2014 We would like Malabaila to become more and more a lived-in place, not just a winery tied to production<\/strong>. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

An open, accessible space, where people can stop, walk among the vines, return to experience the territory in a simple way<\/strong>. There’s a whole project related to the loop trails you can take around here. <\/p>\n\n\n\n

We would like to leave a place capable of welcoming<\/strong>, of creating connection, without special effects, but full of authenticity. A place, in short, that continues to tell a story<\/strong>, also through those who experience it. <\/p>\n","protected":false},"excerpt":{"rendered":"

A story of women who choose wine as their language, weaving together family memory, contemporary vision and a new way of inhabiting the winery, between deep roots and a shared future. <\/p>\n","protected":false},"author":410,"featured_media":199580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1567],"tags":[],"lgarea":[17],"class_list":["post-300128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eat-drink","lgarea-roero-en-2"],"yoast_head":"\nWomen and Wine #5: Malabaila<\/title>\n<meta name=\"description\" content=\"Women and Wine aims to be a column that gives voice to female figures in the oenology and viticulture of Langhe, Roero and Monferrato. 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