{"id":282931,"date":"2025-05-23T16:11:48","date_gmt":"2025-05-23T14:11:48","guid":{"rendered":"https:\/\/langhe.net\/282931\/wine-labels-brief-millennial-long-history\/"},"modified":"2025-05-26T14:18:38","modified_gmt":"2025-05-26T12:18:38","slug":"wine-labels-brief-millennia-long-history","status":"publish","type":"post","link":"https:\/\/langhe.net\/en\/282931\/wine-labels-brief-millennia-long-history\/","title":{"rendered":"Wine labels"},"content":{"rendered":"\n

Wine labels<\/strong> represent much more than a simple strip of paper affixed to a bottle: in fact, they were born out of an ancient need<\/strong> and transformed over time from simple identification tools to true artistic creations, capable of evoking emotion and telling stories.<\/p>\n\n\n\n

The intertwining of wine<\/strong>, terroir<\/strong> and art<\/strong> is centuries old and ongoing, as seen in the remarkable Barolo and Moscato Chapels, or in the wineries that have made this fusion of art and territory their signature\u2014some of which are featured in this article. – and has always been the subject of study and fascination.<\/p>\n\n\n\n

This centuries-old connection between wine<\/strong>, terroir<\/strong>, and art<\/strong> lives on today \u2014 as seen in the remarkable Barolo<\/a> and Moscato<\/a> Chapels<\/strong>, or in the wineries that have made this fusion of creativity and place their signature style, some of which are featured in this article<\/a>.<\/p>\n\n\n\n

We all know that there is a story<\/strong> behind every bottle that deserves to be told, but what do we really know about the front<\/em> of the bottle? Let’s go find out!<\/p>\n\n\n\n

Origins<\/h2>\n\n\n\n

The earliest known label was not made of paper or ink, but was engraved in clay<\/strong>-a lasting mark, etched in time like a brand. Six millennia ago, the Babylonians<\/strong> began tracing amphorae with cylindrical seals to distinguish the best wines, intended for religious and noble elites while in Egypt<\/strong>, wine was accompanied by descriptive markings<\/strong>. <\/p>\n\n\n\n

\"amphorae-ancient-egypt-labels\"
Depictions of Nahkt’s Tomb – photo credits: https:\/\/www.tannina.it\/<\/em><\/figcaption><\/figure>\n\n\n\n

In Tutankhamun’s tomb<\/strong>, 26 out of 36 amphorae were found that bore engraved symbols and inscriptions, as if to protect their contents through the centuries.<\/p>\n\n\n\n

Greeks and Romans<\/strong> also used to place engravings on terracotta amphorae to identify provenance, vintage, and even the name of the Consul in charge at the time of bottling. <\/p>\n\n\n\n

\"wine-ancient-greece-labels\"
Ancient Greek wine containers. Photo credits: https:\/\/www.almontedilivio.com\/ <\/em><\/figcaption><\/figure>\n\n\n\n

Materials used for these primitive \u201clabels\u201d included parchment, cloth, leather and pozzolana<\/strong> (a type of volcanic ash used in ancient construction and labeling). <\/p>\n\n\n\n

The birth of the modern label<\/h2>\n\n\n\n

In the Middle Ages<\/strong>, inscriptions were made on plaster or brick, but it was only with the appearance of the glass wine bottle<\/strong>, around the end of the 17th century<\/strong>, that the label took on a new role: becoming the face, voice, and signature of the wine.<\/p>\n\n\n\n

\"conservation-of-wine-middle-ages-labels\"
Wine storage in the Middle Ages. Photo credits: https:\/\/www.lastampa.it\/ <\/em><\/figcaption><\/figure>\n\n\n\n

It was the abbots in northern France<\/strong> who began distinguishing vintages and vineyards, tying small handwritten pieces of parchment<\/strong> around the necks of bottles with string.<\/p>\n\n\n\n

\"french-ultracentennial-labels\"
French ultracentennial labels. Photo credits: https:\/\/winenews.it\/ <\/em><\/figcaption><\/figure>\n\n\n\n

The revolution came with the invention of lithography<\/strong>, which opened the door to mass reproduction<\/strong>; then, in the mid-nineteenth century, chromolithography<\/strong> brought color<\/strong>: gilded coats of arms, friezes, medals and lions made the bottles shine, transforming their facades into true visual ambassadors of taste.<\/strong><\/p>\n\n\n\n

In parallel, another trend took hold: that of essentiality<\/strong>.<\/p>\n\n\n\n

\"Romanee-conti-label\"
The iconic Roman\u00e9e Conti label. Photo credits: https:\/\/www.teatronaturale.it\/ <\/em><\/figcaption><\/figure>\n\n\n\n

The more valuable the wine, the more minimalist and refined its design became, elegant in its nakedness, as in the case of the famous Roman\u00e9e-Conti: black on white, no frills, just the truth<\/strong>.<\/p>\n\n\n\n

The twentieth century and the artist label<\/h2>\n\n\n\n

In the last century, the wine label began to serve as a bridge between art and commerce<\/strong>: in 1924, Baron Philippe de Rothschild \u2014 a visionary winemaker and patron \u2014 commissioned the first \u201csigned\u201d label from artist Jean Carlu for his Mouton Rothschild.<\/p>\n\n\n\n

This marked the beginning of a long tradition. Dali<\/strong>, Picasso<\/strong>, Mir\u00f3<\/strong>, Warhol<\/strong> all lent their talent to turn each bottle into a collector’s piece.<\/p>\n\n\n\n

In Italy, too, art made its entrance into the winery: starting in 1985, with \u201cVino della Pace,\u201d Cantina Produttori di Corm\u00f2ns entrusted its labels to great Italian masters of the 20th century<\/strong> such as Enrico Baj<\/strong>, Arnaldo Pomodoro<\/strong> and Giacomo Manz\u00f9<\/strong>.<\/p>\n\n\n\n

\"wine-of-peace-artists-labels\"
Labels designed by Pomodoro, Ba<\/em>j and Music. Photo credits: https:\/\/www.winesurf.it\/ <\/em><\/figcaption><\/figure>\n\n\n\n

In the last decades of the twentieth century, the label therefore underwent a significant transformation<\/strong>, becoming not only a means of identification but also an instrument of cultural communication<\/strong>.<\/p>\n\n\n\n

Today: an ever-evolving identity<\/h2>\n\n\n\n

Today, the aesthetics of wines are extremely varied<\/strong>, as is the information they contain: they range from precise technical information to stark minimalism, including tasting notes, serving suggestions, sweetness scales or anecdotes.<\/p>\n\n\n\n

\"modern-qr-code-labels\"
Modern QR code labels. Photo Credits: https:\/\/www.pelling.eu\/ <\/em><\/figcaption><\/figure>\n\n\n\n

The modern wine label is no longer just a story concentrated in a few inches: it must comply with regulations<\/strong>, inspire trust<\/strong>, stand out on the shelf, and resonate emotionally<\/strong>.<\/p>\n\n\n\n

Technological innovation continues to influence this sector: scannable QR codes<\/strong>, augmented reality<\/strong> experiences and \u201csmart\u201d technologies such as RFID tagging, NFC and blockchain<\/strong> to combat wine fraud.<\/p>\n\n\n\n

Despite technological evolution, its original function remains unchanged<\/strong>: to make a bottle of wine recognizable and to communicate to the consumer the identity and quality of the product he or she is about to taste.<\/p>\n\n\n\n

A difficult, almost poetic task: to make the invisible visible<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

From Babylonian engravings to QR codes: the wine label tells history, identity and taste, evolving into art, design and visual communication.<\/p>\n","protected":false},"author":23243,"featured_media":282917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1209],"tags":[],"lgarea":[],"class_list":["post-282931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-culture"],"yoast_head":"\nWine Labels: A Brief Millennia-Long History<\/title>\n<meta name=\"description\" content=\"From Babylonian engravings to QR codes: the wine label tells history, identity and taste, evolving into art, design and communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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