{"id":278026,"date":"2025-03-19T08:50:55","date_gmt":"2025-03-19T07:50:55","guid":{"rendered":"https:\/\/langhe.net\/278026\/women-wine-4-federica-emanuela-serio-battista-borgogno\/"},"modified":"2025-03-19T09:09:05","modified_gmt":"2025-03-19T08:09:05","slug":"women-wine-4-federica-emanuela-serio-battista-borgogno","status":"publish","type":"post","link":"https:\/\/langhe.net\/en\/278026\/women-wine-4-federica-emanuela-serio-battista-borgogno\/","title":{"rendered":"Women and Wine #4: Emanuela and Federica – Serio e Battista Borgogno"},"content":{"rendered":"\n

Women and wine, the voice of the producers of Langa, Roero and Monferrato<\/h2>\n\n

“Women and wine<\/strong>” aims to be a column that gives voice, time after time, to female figures<\/strong> in the enology and viticulture of Langhe, Roero and Monferrato. These are stories chosen for tenacity<\/strong>, courage, that in our opinion have something to teach<\/strong>. <\/p>\n\n

How masculine is the world of wine still? Does any trace still remain, in any way, of the “roles<\/strong>” of the past? Without knowing the answer, but with an interest in asking the question<\/strong>, we interview some of the women who are writing a new chapter in the history of this area.<\/strong><\/p>\n\n

\"\"<\/figure>\n\n

The Serio and Battista Borgogno<\/a> winery, with a history of more than 120 years, embodies the evolution of the Langhe, rightfully belonging among the entities that have transformed the agricultural vocation<\/strong> into a heritage of the highest value<\/strong>.<\/p>\n\n

For two generations<\/strong>, women have been running the company: initially sisters Anna and Paola Borgogno, followed today by their respective daughters, Federica Boffa <\/strong>and Emanuela Bolla<\/strong>.<\/p>\n\n

We had the pleasure of having a nice chat with Federica, who talked to us about generational transitions<\/strong>, visions, memories, experiments and attitudes<\/strong>, which make the world of wine so fascinating.<\/p>\n\n

What are the core values that the family wanted to preserve in the various generational changes?<\/h4>\n\n

FEDERICA<\/span> \u2014 Comparing generations always brings with it different challenges and visions<\/strong>, but for us it has been an opportunity for growth and innovation<\/strong>. The transition has not been without moments of confrontation, especially in vineyard management<\/strong>. <\/p>\n\n

At the same time, we wanted to broaden our horizons<\/strong>, focusing on commercial growth<\/strong> and brand awareness, without ever distorting our essence as a family business <\/strong>with deep roots.<\/p>\n\n

\"\"
The Borgogno family<\/figcaption><\/figure>\n\n
\n

We believe that innovation does not mean breaking with the past, but rather enriching an identity <\/strong>with new perspectives<\/strong> and experiences<\/strong>.<\/p>\n<\/blockquote>\n\n

A concrete example? In 2018 we experimented with an all-steel vinification<\/strong> with whole clusters in fermentation for two wines. The result won us over, so much so that we decided to apply this technique<\/strong> to some Barolo wines as well. <\/p>\n\n

We are deeply connected to our roots, but we believe that the future belongs to those who can evolve without losing sight of their history.<\/strong><\/p>\n\n

Today Barolo is a symbol of winemaking excellence, how have you experienced and interpreted the evolution of the area?<\/h4>\n\n

FEDERICA<\/span> \u2014 When I was a child, Barolo had a different perception<\/strong>. I was told that, in order to make it known, it was given as a free gift<\/strong> to those who bought Dolcetto, because at the time it was a wine that was considered difficult, little known<\/strong> and received with a certain diffidence<\/strong>. <\/p>\n\n

Today the situation has changed dramatically: Barolo has become an icon<\/strong> in the wine world, but this transformation did not happen by accident.<\/p>\n\n

\"\"<\/figure>\n\n

Our winery has always maintained its traditional spirit<\/strong>; we follow nature with the utmost respect, interpreting each vintage according to its peculiarities. <\/p>\n\n

We do not work with a rigid or predetermined method, but let the wine show us the way<\/strong>, adapting each choice to the characteristics of that year’s harvest. We think that making wine is an ongoing dialogue with the land and time<\/strong>. <\/p>\n\n

You and Emanuela are the face of the winery today: how do you share the work?<\/h4>\n\n

FEDERICA<\/span> \u2014 We have found a balance that reflects our inclinations<\/strong>: I am mainly involved in marketing, hospitality, export and travel, while Emanuela is more focused on vineyard and winery management<\/strong>.<\/p>\n\n

\"\"
Federica and Emanuela<\/figcaption><\/figure>\n\n
\n

We are interchangeable when needed, but we have built a division that values our skills and passions, allowing us to grow the winery with a clear, shared vision.<\/p>\n<\/blockquote>\n\n

Regarding the bureaucratic side, we each follow the aspects more related to their own area but of course, being a family-run business<\/strong>, in reality we often find ourselves handling a little bit of everything, adapting to the needs of the moment. <\/p>\n\n

In the once male-dominated world of wine, the role of women is growing more and more. Have you encountered particular challenges along the way or do you notice a positive change in the industry? <\/h4>\n\n

FEDERICA<\/span> \u2014 Over the past decade, the wine world has made great strides in this respect<\/strong>. Women are increasingly present and their role is clearly growing<\/strong>. One only has to attend an industry event to realize this. <\/p>\n\n

\"\"
Emanuela Bolla<\/figcaption><\/figure>\n\n

Of course, some obstacles still exist. There are preconceptions that endure<\/strong> and mental patterns that need to be dismantled, and sometimes getting your way requires extra effort<\/strong>. But change is underway, and it is now there for all to see. <\/p>\n\n

Was there a moment when you realized that this would be your path? Or was it a natural transition? <\/h4>\n\n

FEDERICA<\/span> \u2014 For both of us, the connection with the winery has always been a staple<\/strong>. Emanuela studied architecture, I studied graphic design – different paths, but which ultimately brought us back here<\/strong> quite naturally. <\/p>\n\n

\"\"<\/figure>\n\n

Growing up in this world means absorbing every nuance of it since childhood<\/strong>: more than a choice, it was an inevitable path, a legacy of passion and dedication.<\/p>\n\n

Our grandfather was a key figure in transmitting this way of understanding life<\/strong> to us. We spent our days at Cannubi, we went to school in Barolo, and once we returned, between homework, our play space was the countryside<\/strong>. The vineyard, the wine, the winery-all this has been part of us forever. <\/p>\n\n

What advice would you give to a girl who is approaching this world professionally?<\/h4>\n\n

FEDERICA<\/span> \u2014 Follow your passion, always. It sounds like a clich\u00e9, but it is the greatest truth. This is a world that can be extraordinary<\/strong>, but also challenging<\/strong>, and the only reliable compass is how you feel. Don’t fear judgment, don’t let preconceived notions stop you, don’t wait for someone to tell you you can do it. <\/p>\n\n

\"\"
Federica Boffa<\/figcaption><\/figure>\n\n

Every vine needs its time to grow strong and bear extraordinary fruit. So do you: sink your roots into your ideas<\/strong>, protect your dreams and go on, straight ahead. Because if wine knows how to wait for the right moment to express itself at its best<\/strong>, you must allow yourself the same privilege. <\/p>\n","protected":false},"excerpt":{"rendered":"

Federica and Emanuela tell us about generational transitions, visions, memories, experiments and attitudes that make the world of wine so fascinating.<\/p>\n","protected":false},"author":410,"featured_media":277942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1567],"tags":[],"lgarea":[],"class_list":["post-278026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eat-drink"],"yoast_head":"\nWomen and Wine #4: Serio and Battista Borgogno<\/title>\n<meta name=\"description\" content=\"Women and Wine aims to be a column that gives voice to female figures in the oenology and viticulture of Langhe, Roero and Monferrato. 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