La Morra

La Morra, built in the Barolo production area, is 13 km far from Alba, and includes the villages of Annunziata, Berri, Rivalta and Santa Maria. It’s a place of relax and holidays, thanks to its beautiful position on the top of a hill.

On the main square it’s possible to see the baroque church of saint Martin and the Fraternity of San Rocco; in a corner, a littel triangular garden has taken the place of the ancient cemetery, in front of the Town Hall. Nearby, in the Communal Cellar, it’s possible to taste and buy wine. A littel far away, in piazza Castello, it’s possible to see one of the best views over the Langhe.

In the Annunziata village it’s possible to see the former benedictine abbey of san Martino di Mercenasco, where today the Ratti Wine Museum has its seat. From here start the WinePaths and the “Mangialonga”.

History

Murra is an ancient town: it was founded at the end of the XII century by the Commune of Alba. Its citizens were under Alba’s influence until their town became independent.

Some say that the name La Morra comes from “murra”, a benedictine name meaning a “closed place”, surrounded by stone walls, where animals (sheep and goats) was gathered; according to some others it comes from “mora”, blackberry.

There are also some who say that it comes from “mola”, mill, referring to the mills made in Croera village, not far from La Morra.

From 1340 on the town was owned by the Falletti, later marquis of Barolo, family.

The castle was knocked down by the French in 1542, along with the two town doors, called San Martino and Del Mercato.

La Morra had, since 1402, its own laws; in the code is even cited the “Nebiolium” vine, today’s Nebbiolo, as suitable for making an excellent wine.

Save the Date!

25 April 2024 — 05 May 2024

Open Doors at the Winery for Vinum

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

Discover the event

Events in La Morra and around


  • 19 Mar 30 Apr

    During the spring months of March and April, Hotel i Somaschi opens its doors with offers on multi-night stays


  • 16 Apr 21 Apr

    Paolo Vergnano's exhibition is a florilegium of elements taken from zoological nature in real environments, animals such as zebras, pelicans or giraffes, creating surreal and dreamlike atmospheres


  • 18 Apr 21 Apr

    After anthological exhibitions in Ancona, Ferrara and Milan, Guido Harari signs a new event in his adopted city on the great protagonists between the 20th century and the 2000s


  • 20 Apr

    From the hills of Barbaresco to the hills of Alta Langa through an enchanting landscape to discover precious blooms, a thousand-year history and a timeless writer

Eat & Sleep in La Morra and around

Bell Tower of La Morra

Torre Campanaria, La Morra, CN, Italia
Discover ↝

The Monday market in La Morra

Piazza Vittorio Emanuele, 5, 12064 La Morra CN, Italia
Discover ↝

The Annunziata Abbey

Frazione Annunziata, 38, 12064 Annunziata CN, Italia
Discover ↝

Libano’s Cedar

Unnamed Road, 12064 La Morra CN, Italia
Discover ↝

San Domenico's Church

Via Accademia, 2, 12051 Alba CN, Italia
Discover ↝

Are you planning a trip in the Langhe region?

Let us help you design the perfect vacation, and live your stay like a true insider