Barbaresco

The tower of Barbaresco stands on the top of one of the Rocche along the Tanaro river. Here there once was a wild wood (barbaro, in Italian), from which the town’s name presumably comes.

Some people believe instead that the name comes from the Saracens, who were called “Barbareschi”.

The Liguri tribes named some of the most prestigious wine crus of this area, like “Asili” (shelter) and “Martinenga” (dedicated to the god Mars).

In the town, in the deconsecrated church of san Donato the regional wine cellar has been made.

Here you can taste the world famous Barbaresco DOCG.

The patronal feast of San Donato is celebrated between the end of July and the beginning of August, while every year, on the third weekend of October, the event “Piacere, Barbaresco” takes place.

Save the Date!

25 April 2024 — 05 May 2024

Open Doors at the Winery for Vinum

An unforgettable experience to discover the secrets of wine directly from the producers, including tastings and untold stories, in an authentic atmosphere of conviviality

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Events in Barbaresco and around


  • 19 Mar 30 Apr

    During the spring months of March and April, Hotel i Somaschi opens its doors with offers on multi-night stays


  • 16 Apr 21 Apr

    Paolo Vergnano's exhibition is a florilegium of elements taken from zoological nature in real environments, animals such as zebras, pelicans or giraffes, creating surreal and dreamlike atmospheres


  • 18 Apr 21 Apr

    After anthological exhibitions in Ancona, Ferrara and Milan, Guido Harari signs a new event in his adopted city on the great protagonists between the 20th century and the 2000s


  • 20 Apr

    From the hills of Barbaresco to the hills of Alta Langa through an enchanting landscape to discover precious blooms, a thousand-year history and a timeless writer

Eat & Sleep in Barbaresco and around

The Barbaresco tower

Torre di Barbaresco, Barbaresco, CN, Italia
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The Monday market in La Morra

Piazza Vittorio Emanuele, 5, 12064 La Morra CN, Italia
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Palazzo Salmatoris

Palazzo Salmatoris, Via Vittorio Emanuele, Cherasco, CN, Italia
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The castle of Benevello

Castello di Benevello, Via Scuole, Benevello, CN, Italia
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The oratory of saint Michael

Via M. Baudana, 5, 12050 Serravalle Langhe CN, Italia
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